UK

First TV campaign for McBookie.com

Scottish bookmakers McBookie.com have embarked on a major TV campaign for the first time. The firm will be focusing on Scottish Television and has secured spots during STV’s coverage of the Champions and Europa League. The advert looks to prove that the firm understand Scottish punters more than other bookmakers, by having a sly dig at England’s chances of winning …

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New tipping programme covers sport and finance

Two City executives are launching an innovative web-based TV programme which will offer advice to punters playing the financial and burgeoning sports gaming markets. TipTV.co.uk  launched this week and has been devised by Square Mile veterans Nick ‘The Moose’ Batsford, a former trader and analyst; and financial and football industry PR David Bick. TipTV.co.uk is a free to view, daily …

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Avalon II makes its debut

Microgaming’s Avalon II: The Quest For The Grail launched at ICE Totally Gaming 2014 this week. Avalon II is the sequel to one of Microgaming’s longest-standing and most successful titles. The original Avalon online slot was launched on the Casino platform in 2006. It was an instant hit and has remained a player favourite ever since. High in demand, the …

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ICE 2014 – A BET A Bridging the Gap

Reporting from the ICE 2014 conference floor, SBC catches up with A BET A Business Development Manager Jason Hardman to discuss A BET A’s mobile and SMS retail betting system. The newly  launched betting system, will allow betting shop customers to have easier access to all markets and staff to better monitor betting activities The A BET A system aims …

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ICE 2014 Blog – Paul McNea – The Mobile Experience

Paul McNea Founder of Betfuze Mobile discusses mobile first retention strategies for igaming operators.  McNea aims to give insight into the latest mobile player trends and retention strategies needed for mobile gaming. McNea advice’s the ICE2014 audience what  igaming competencies can be transferred from  digital operational teams to mobile focused retention units. McNea further sheds light on what  gaming skills …

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ICE 2014 Blog – Brendan O’Kane Post Mobile Acquisition Engagement

Brendan O’Kane CEO of OtherLevels mobile analytic and data gives ICE 2014 insight into post user acquisition retention and optimization of users on mobile platforms. O’Kane focuses on retention of new user during their first 90 days of engagement with new mobile products. O’Kane states that this is a key area, where igaming operators need to focus further resources in, …

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ICE Blog – Geoffrey Dixon – UK Mobile Trends

Reporting from the ICE 2014 Mobile Gaming session floor, Geoffrey Dixon founder of research and insight consultancy Vivid Interface delivers a key study in mobile gaming habits and trends in the UK igaming market. The study conducted by Vivid Interface on behalf of Clarion Events aims to give tacit research into mobile gamblers and their customs. The study uses a …

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Betway moves into sports sponsorship

Betway has signed an agreement to sponsor the 2014 Betway Premier League Darts tournament, the UK & Ireland’s biggest indoor sporting event. The tournament, staged by the Professional Darts Corporation (PDC), the world’s leading darts organisation, is played over 16 consecutive Thursdays from February 6 through to May 22 in arenas across the UK and Ireland. The PDC, chaired by …

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Skrill agrees to end Conference association

Payment processing firm Skrill have agreed to cancel their sponsorship of the Football Conference just one year into a three year deal. A joint press release explained: “Skrill has undergone a number of changes since the agreement was entered into and will be aligning any future sponsorship activity to its global strategy. “The Football Conference has always enjoyed excellent relations …

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Rank Group Publish Profit Slump

Gaming and sports betting operator – Rank Group PLC, announced a pretax loss of £6.2M (€7.2M) for its operational performance for the six months ended 31 December 2013. The profit slump published by the operator, see’s Rank Group report a loss 23.5% on its 2012 performance reporting. The Interim results published on the 31st of January 2014. Rank Group. Key …

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