The founder of Betfred Fred Done has strengthened his commitment to esports after it was confirmed that he has made an investment into the Manchester-based esports news, entertainment, and media focused business, GGIntel. The start-up firm, which is focussed on achieving its goal of becoming a world-leading esports publisher, is set to provide bespoke content, global event and tournament information …
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Tommy Kearns, Xtremepush: Why multichannel player journeys are a must-have for sportsbooks
The multichannel player journey builder has become one of the most popular features of the Xtremepush engagement and analytics platform, said the firm’s CEO Tommy Kearns. Kearns was speaking to SBC News following last month’s SBC Awards, where Xtremepush won the award for best Marketing & Services Provider of the Year (pictured). It currently works with industry leaders such as …
Read More »Winning Post: online VIP reliance exposed?
Industry strategic consultancy Regulus Partners kicks off the new year with a look at the use of VIPs by UK licence holders. UK: gambling regulation – online VIP reliance exposed? The Guardian newspaper has received information on the VIP concentration of some apparently leading GB licensees following a Freedom of Information request to the Gambling Commission. The expose has been …
Read More »All-in Diversity Project to launch #opendoors campaign
Industry workplace diversity, inclusion and equality program the All-in Diversity Project (AiDP) will launch its new #opendoors campaign which aims to recognise those who ‘have opened career doors for others.’ The campaign, which will launch on January 27, hopes to highlight those across the industry which have supported individuals and championed talent. AIDP emphasised that the initiative will also shine …
Read More »First-time exhibitors out in force at ICE London 2020
Organisers of next month’s ICE London claim the event is on course to deliver a comprehensive account of what’s new in international gaming with confirmation that 73 exhibitors from 37 jurisdictions will be ‘stepping into the future’ for the first time as part of the world’s largest gaming technology event which is being held on 4-6 February 2020. The list …
Read More »MansionBet expands horse racing sponsorship with HRI
Online sports betting operator MansionBet has announced the expansion of its current horse racing sponsorships into Ireland for 2020 with Horse Racing Ireland (HRI). As a result of the deal, the Gibraltar-based operator is now set to sponsor over 60 events throughout the UK & Ireland, including Doncaster, Newmarket, Newbury, Cork, Naas and Fairyhouse. Dana Bocker, Head of Integrated Marketing at Mansion, …
Read More »Industry Report: New channels for BtoBet’s ‘player-centric’ Neuron 3 platform
BtoBet has targeted “integration of a digitally wider channel spectrum” through Neuron 3 – a ‘player-centric’ platform supporting mobile, desktop, retail, social media and TV betting. The igaming and sportsbook provider believes that new single-solution platforms such as Neuron 3, which will be officially unveiled at ICE London, will reshape an industry “stuck in a phase where most larger bookmakers …
Read More »Rooney links with 32Red for ‘Stay In Control’ series
Former England captain Wayne Rooney has collaborated with 32Red as the firm emphasises its focus on responsible gambling with the launch of its ‘Stay In Control’ series. The opening episode of the series saw Rooney joined by former football league midfielder Scott Davies, who currently does extensive work in promoting the risks of gambling with Epic Risk Management. Hosted at …
Read More »Only GambleAware, GamCare and YGAM approved by UKGC for problem gambling funding
The Gambling Commission has published the list of approved organisations to which gambling companies are permitted to make social responsibility financial contributions in order to meet their licence conditions. In an unexpectedly short list, only GambleAware, GamCare and YGAM (Young Gamers & Gamblers Education Trust) have been approved by the regulator, although other organisations are knocking on the door. As …
Read More »SBC’s Year In Review: December’s big betting news
As 2019 comes to a close SBC looks through the year to highlight major news that you might have missed in the sports betting world. This final edition looks at December and more specifically at an interview with BetConnect’s CEO Daniel Schreiber, the tackling of sports betting corruption, the key to customer loyalty and how sponsorships can lead to the …
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