UK

A turbulent week of US political drama has seen the Betfair Exchange shorten the odds on Donald Trump maintaining his Presidency, with odds trading at an all-time low of 8/11. Betfair Politics details that Trump has benefitted from his acquittal by the Senate, which refused to advance impeachment hearings on alleged interference of Ukraine funds by the US 45th President. …

Industry charity GambleAware has confirmed the launch of its new campaign which will focus upon raising awareness of treatment options available through the National Gambling Treatment Service. The campaign is set to feature across digital media platforms, radio, pubs, motorway service stations, in GP surgeries and health publications throughout February and March. Marc Etches, CEO of GambleAware, said: “It is …

Premier League’s new chief executive Richard Masters has insisted that the league will resist changes that would prevent betting companies from sponsoring football shirts, as reported by the Guardian. The relationship between sporting organisations and the gambling industry has been a major topic of conversation over the last few years, as an increasing number of sports teams are inking sponsorship …

Leaders of UK betting’s top five betting operators yesterday gave insights and opinions to the House of Lords Select Committee tasked with investigating the ‘Social and Economic Impact of the Gambling Industry’. Established in 2019, the Lords Committee continues its review of UK gambling seeking to gain valuable research and ‘reliable facts’ on unique industry factors and dynamics with for …

Affiliate marketing specialist XLMedia has confirmed that it will address concerns over Google’s changes to its search algorithm by increasing the speed at which it implements a range of its strategic initiatives. Last month, XLMedia issued a warning regarding the recent updates to algorithms on Google, stating that the changes could hinder the group’s revenue. In a statement on its …

Just over a year ago, Sportradar continued a “natural and necessary evolution” of its global business by rolling out ad:s – a full-service marketing suite for sports betting stakeholders. We caught up with Rainer Geier, Sportradar’s Managing Director of Digital Platforms and Advertising Solutions, to discuss development of the Marketing Cloud, the benefits it brings for operators through the ad:s …

Southwell Racecourse has confirmed that it will be marking International Women’s Day with an all-female racecard on Sunday 8 March. The decision comes after a record-breaking year for women in racing, and will be run in conjunction with the sport’s Diversity in Racing Steering Group, the BHA, Women in Racing and Great British Racing. Tallulah Lewis, Chair of Women in …

Michael Dugher, the new Chief Executive of Betting and Gaming Council (BGC), has stated that the ‘single industry’ representative body is determined to work with the government in its imminent review of the 2005 Gambling Act. Writing an open letter in Parliamentary news source ‘’PoliticsHome.com’, Dugher underlines that collaboration between the industry and Westminster can deliver the most effective and …