UK

Members of the Betting and Gaming Council (BGC) have committed to donating all profits from this weekend’s ‘Virtual Grand National’ to NHS Charities Together. The initiative has the backing of BGC members including bet365, William Hill, Flutter Entertainment, Sky Bet, GVC, BetFred, Betway, BetVictor, JenningsBet and Inspired Entertainment. Commenting on the initiative, BGC Chief Executive Michael Dugher said: “With the …

Industry strategic marketing and brand development consultancy Brand Architects has launched its new ‘Operator MOT’ appraisal service, which will deliver a ‘zero BS assessment’ of player engagement practices, marketing and operations. Providing ‘MOT reports’ to operators, Brand Architects will independently evaluate a customer’s experience in relation to key services. Core operational disciplines reviewed by Brand Architects MOT will include brand …

The UK Gambling Commission (UKGC) has upped its commitment to reducing gambling-related harm in 2020, placing particular emphasis upon the online gambling sector. Publishing its ‘2020/21 Business Plan‘, the UKGC outlined five strategic priorities which will be ‘centred around making gambling safer’. The regulator highlighted the need for improved consumer protection, prevention of harm, improvements to the way the UKGC …

Lucky Go Studio has fallen foul of the Advertising Standards Authority (ASA) after one complainant questioned whether an in-game ad was misleading due to exaggeration of the chances of winning prizes when using the app. The advert, first seen as an in-app video ad for the app Lucky Goal, was first shown on 25 November 2019. It showed the mobile …

‘B2B focused’ Nektan Plc remains confident that it can achieve EBITDA break-even results by the end of year trading. Publishing its corporate results for the six-month period ending 31 December 2019 (H1 2019), Nektan recorded corporate revenues of £800,000, up 157% on corresponding H1 2018’s £310,000. The London-AIM firm pointed to its improved commercial pipeline, which sees its software active …

The horseracing industry group, which has been responsible for coordinating work in response to the coronavirus, has outlined the conditions that would need to be met to ensure the resumption of racing ‘at the earliest opportunity’.  The ten-page plan, released on the British Horseracing Authority (BHA) website, says that racing will “almost certainly” resume behind closed doors, which the group …

The UK Competitions and Markets Authority (CMA) has given the green light for the merger between The Stars Group (TSG) and Flutter Entertainment to go ahead, clearing ‘phase 1′ of its competition review. Last October, Flutter and TSG agreed to terms on an all-share combination, as the two companies set about creating the outright global market leader operating across all …

Tennis’ ATP Tour will launch its first virtual sports product after expanding its longstanding partnership with IMG ARENA – the sports betting innovation studio and content hub of global sports publishing group IMG. The sport’s first officially branded virtual sports product features logos from the ATP Masters 1000 series and official tournament names. It has been designed to deliver players …