UK

Sky Bet bolsters fan engagement by backing Sky Media YouTube shows

Sky Bet is the latest industry incumbent to back fan-focused, social media led content, after confirming that it has become the lead sponsor of ‘The Football Social’ and ‘Football Daily’ YouTube channels. Both YouTube channels are produced by Sky Media and serve as social media ‘companion shows’ supporting wider Sky Sports Premier League content and broadcasts. UK marketing news source The …

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AffiliateINSIDER to host Betting on Sports webinar, Reality 2019: Survival of the Fittest

AffiliateINSIDER to host Betting on Sports webinar, Reality 2019: Survival of the Fittest

SBC’s fortnightly Betting on Sports webinar series continues on Wednesday 21 August with ‘Reality 2019: Survival of the Fittest’, an in-depth look at the changing nature of player acquisition programmes, hosted by AffiliateINSIDER. The session will examine why a number of the industry’s player acquisition programmes are struggling to transition to the sector’s new marketing demands. As we approach the …

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BBC Panorama reports rise in complaints to UK bookmakers

According to a BBC Panorama documentary due to air tonight, UK Gambling Commission statistics have reported a 5,000 per cent rise in the number of complaints made about UK bookmakers over the last five years.  The Panorama investigation, Addicted to Gambling, will be hosted by Bronagh Munro, and will be broadcast at 8.30pm on BBC1 on Monday. The UKGC figures …

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Busy Blueclaw bags series of betting account wins

Leeds-based search marketing and content strategy agency Blueclaw has announced a series of major betting-related account wins, advancing its profile and services for sector incumbents. Detailing a ‘bumper 12-months’ of industry wins, Blueclaw management confirms that it has been retained by Betway, to act as lead content marketing agency, supporting the online betting group’s digital marketing and PR campaigns across …

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FA charges Huddersfield Town with misconduct

EFL Championship side Huddersfield Town has been charged with misconduct by the Football Association (FA) following the release of its hoax ‘Paddy Power sash kit’.  The charge is centred around a publicity stunt featuring the North Yorkshire side and the Irish bookmaker. The stunt, which saw the release of an unregulated ‘sash’ styled kit, featured a prominent Paddy Power logo printed …

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Oddschecker reports Premier League related mobile growth

Oddschecker, a sport’s betting affiliate and media portal, has revealed that mobile traffic has steadily increased over the last three years in regards to Premier League pageviews.  The site, which also provides information about bets as well as an odds comparison service, accounted that 32.5% of all total pageviews during the 2016/17 Premier League campaign were as a result of …

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Paddy Power launches ‘Liquid Football’ with Joe Media

Entering a new football season, Paddy Power marketing continues to develop deeper content-led propositions seeking to drive deeper engagement with football audiences UK Marketing news source The Drum has revealed that Paddy Power has developed new social media show ‘Liquid Football’, in partnership with leading digital publisher Joe Media.  The ‘long-form’ video and audio show is hosted by Sky Sports …

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William Hill embarks on transitional journey posting group losses of £63m

Publishing its interim 2019 results (26-week period ending 2 July), FTSE250 William Hill Plc details solid progress on the firm’s five-year business transformation strategy (announced November 2018) focusing on the three core areas of digital expansion, US market growth and retail realignment. Updating investors, William Hill stated that H1 2019 trading reflected the ‘different challenges and opportunities’ that the group …

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Racing tech trio launches AllSported trading solution

As disclosed this week, the triumvirate of racing stakeholders, Racing Post, TXODDS and Banach Technologies have today launched new trading solution ‘AllSported’, a joint-venture seeking to optimise all bookmaker racing markets. The three-way venture will see the companies combine their expert competencies and knowledge of horseracing, seeking to deliver the industry’s best-in-class trading solution for bookmaker clients. The AllSported ‘made-to-measure’ …

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UKGC outlines changes to LCCP following open consultation

The UK Gambling Commission (UKGC) has outlined a number of new licence conditions and codes of practice (LCCP) following an open consultation with the wider industry.  The new LCCPs will look at ‘raising standards for alternative dispute resolution (ADR), strengthening requirements on how licensees identify and interact with customers who may be at risk of or experiencing gambling harms, and …

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