UK

‘Strategy Guru’ Katie King opens AffiliateINSIDER’s ‘Digital Marketing Forum’

SBC’s marketing and player acquisition vertical – AffiliateINSIDER has confirmed that figurehead TEDx speaker and published author Katie King as the Keynote Speaker for next week’s Digital Marketing Forum. With over 30 years of experience, King’s recognised area of expertise lies within artificial intelligence (AI) and digital business transformation, with a particular focus on helping companies adapt to Business 4.0. She has advised many of the world’s leading brands …

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Bookmakers in charge after 16/1 Champion hurdle shock

Champion

The bookmakers hit back after a quickfire Willie Mullins double opened proceedings at Cheltenham, with a victory for the unfancied Espoir D’Allen in the Champion Hurdle ensuring a “winning day for the industry” – both on and off the course. Stephen Harris, Horse Racing Editor at bettingexpert.com, said that it was honours “pretty even” heading into the Champion Hurdle – …

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BHA debuts new Jump technology at Cheltenham Festival

The British Horseracing Authority (BHA), in collaboration with Cheltenham Racecourse and Racetech, has launched its new official Jump race timing technology, set to be rolled out across this year’s Festival. The new technology aims to met the demands from bookmakers for accurate and consistent timing data from Jump fixtures. Developed by Racetech, the system will use break-beam technology. Emma Marley, …

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Keith O’Loughlin, SG Digital: Focusing on next level player experiences

SG Digital

We spoke to Keith O’Loughlin, SVP – Sportsbook at SG Digital – the digital division of Scientific Games confirmed as a ‘Headline Sponsor’ for this month’s Betting on Football conference. Ahead of the event, which takes place at Chelsea FC’s Stamford Bridge from 19-22 March, we asked him about SG Digital’s #bofcon exhibition plans, what parts of the conference agenda …

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888 reports “sweeping changes” amid UK woes

Online gambling group 888 Holdings has reported record earnings throughout 2018 in its full year report, despite trying to navigate a tricky regulatory landscape across its core UK market. The group reported a two per cent decrease in its overall Group Revenue from $541.8m (£415.3m) in 2017 to $529.9m (£406.1m). The operator put this down to the increased competition in …

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BetConstruct to power complete esports experience for Winners.bet

BetConstruct - Handshake - Hand holding on black background

Online gaming and sports betting software provider BetConstruct has signed a deal to provide new esports operator Winners.bet with its Esports betting and Odds Feed services. By offering markets for all the major games including League of Legends (LOL), CS:GO, DOTA2, KOG, Starcraft and Rainbow Six, BetConstruct is ready to provide a complete esports betting experience, pending the outcome of …

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GambleAware launches ‘Bet Regret 2’ targeting Cheltenham audiences

Industry charity GambleAware has released its second ‘Bet Regret’ advertisement of its headline two-year ‘Safer Gambling’ nationwide campaign, targeting Cheltenham Festival 2019 audiences. Safer Gambling continues its high-impact / high-reach mandate, with the new Bet Regret advertisement being broadcast this week across Cheltenham Festival’s multiple media formats. Marc Etches, CEO of GambleAware, said: “We hope this new commercial will get people …

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SBC Bookies Corner: Brexit enters its final straight

Coming up to the final straight of Brexit negotiations, Theresa May has been making a few last-minute attempts to broker a deal between the UK and the European Union. But with only 17 days to go, rumours are continuing to circulate as to whether we will leave on time, or even whether the UK will leave the EU at all. …

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SIS confirms Kinna Patel as new Head of Software Delivery

BetBright

Racing content and sports data provider SIS (Sports Information Services) has this morning confirmed the appointment of Kinna Patel as its new Head of Software Delivery. Patel has previously held the position of Senior Delivery Manager at Ladbrokes, having been tasked with driving the internationally dispersed development team and supervising the operator’s sportsbook delivery across a number of jurisdictions. As …

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Cheltenham Day One: Finding the ‘edge’ through larger priced contenders

Cheltenham

Stephen Harris, Horse Racing Editor at bettingexpert.com, has highlighted Lalor – running in the 2:10 on the first day at Cheltenham – as just one of the “terrific betting opportunities” for those seeking value away from horses trained by the biggest names in the sport. Harris is providing a full preview on the eve of each day at the Festival, …

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