Europe

BtoBet‘s acquisition by Aspire Global was an “ideal match” for both companies, who have found a mutual balance in each other to achieve their goals. That was the view of BtoBet founder Alessandro Fried, who explained that his company has gained a partner to quickly reach markets missing from its global footprint, while Aspire has filled an important gap for …

PM Boris Johnson is reported to have instructed his closest advisors to take direct control of the government’s imminent review of the 2005 Gambling Act, steering DCMS reforms and agenda.  Reported by this weekend’s Guardian, Dominic Cummings and Munira Mirza – the director of the No10 Policy Unit – are rumoured to have taken a ‘personal interest in the review’, …

Generating high-end, modern content is a key component to elevating the customer experience when it comes to live games, explained TVBET, whose representatives wrote the following article for SBC News about its aim for continuous improvement and the creative process behind some of their game mechanics. Currently, live games are growing in popularity among players, with a small number of …

Spotlight Sports Group has restructured its marketing leadership team by confirming that long-term executive Louise Agran has ended her 12-year tenure as Chief Marketing Officer (CMO). Updating media partners, Spotlight has confirmed that current Digital Director Gethin Evans will takeover Agran’s executive remit at the end of September. Both Agran and Evans were key stakeholders in the firm’s 2020 corporate …

Social betting app ‘Football Survivor’ has been launched, bringing the fan favourite ‘killer – last man standing’ game to football pools. The mobile app has been developed by social media entrepreneur Olly Joshi, the former founder of betting community and YouTube football channel ‘WantMyBet’. Football Survivor is a straightforward football pools knockout game that sees players pick one team to …

A group of peers within the House of Lords will undertake a review of gambling industry safeguards, duties and customer protections, seeking to inform the government about urgent changes to gambling regulation. ‘Peers for Gambling Reform’ (PGR) will be Chaired by Lord Foster of Bath (Liberal Democrat). Vice Chairs of the Group will include Lord Smith of Hindhead (Conservative), Baroness …

Online operator Betway has extended its partnership with Kevin Pietersen, which will see the Ashes winning batsman continue as a brand ambassador until 2023. Retaining his role as Official Global Cricket and Brand Ambassador for Betway, Pietersen will share his experience, knowledge and opinion on world cricket through bespoke content and behind-the-scenes access. Paul Adkins, Marketing and Operations Director at …