Europe

Stats Perform extends WTA rights for Sportradar tennis feed 

SBC News Stats Perform extends WTA rights for Sportradar tennis feed 

Stats Perform’s WTA tennis data is now available on rival Sportradar’s in-play tennis odds and trading services for bookmakers outside of the US. The data arrangement will see WTA data distributed to Sportradar customers after the company obtained a Stats Perform WTA data sub-licence. The agreement has been formed with a view to broadening the coverage of official match data provided …

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Betway renews responsible betting partnership with BIG

SBC News Betway renews responsible betting partnership with BIG

Online sportsbook Betway has renewed its partnership with esports organisation Berlin International Gaming (BIG), with a strong focus on responsible betting. Maintaining this message, the partnership will feature numerous BIG competitors from across several esports tournaments participating to promote safer-gambling. Additionally, Betway will utilise its Twitch and YouTube channels to promote the agreement and its message to esports fans internationally …

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UKGC comes under fire from Football Index collapse

SBC News UKGC comes under fire from Football Index collapse

Pressure is mounting on the UK Gambling Commission (UKGC) to explain the fallout of Football Index – the football player trading platform which entered insolvency proceedings last week citing that it could no longer maintain its business due to liquidity issues. John Whittingdale, DCMS’ new undersecretary overseeing UK gambling laws, is reported to have held ‘frank discussions’ with the Commission’s …

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Parimatch launches new campaign featuring top Juventus players

SBC News Parimatch launches new campaign featuring top Juventus players

Cyprus-based sports betting operator Parimatch has announced the launch of a new campaign featuring football players from its partner club Juventus. The marketing initiative – produced in collaboration with Ukrainian firm Electric Sheep Film – aims to increase brand awareness for the operator among fans of the Serie A club, and will be infused with Parimatch’s recognisable yellow logos. “For the …

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PointsBet acquires Banach to enhance US in-play wagering capability

SBC News PointsBet acquires Banach to enhance US in-play wagering capability

ASX-listed sports betting operator PointsBet has announced that it has entered into a binding agreement (SPA) to acquire Banach Technology through its Irish subsidiary Lockspell. Dublin-based Banach is a specialist developer of sports betting risk management solutions, trading software and customised wagering functionalities – cashout, acca builders, build-a-bet components. The acquisition sees PointsBet bolster its technical and trading capacities, seeking …

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Betting brands set for 2021 Cheltenham sponsorship boost

Paddy Power renews ‘unexpected outbursts’ on SSG’s Good Morning Racing

Betting brands sponsoring this year’s Cheltenham Festival are set to benefit from increased exposure, with the event forecast to pull in its biggest viewing audience in 10 years due to the coronavirus pandemic, according to figures compiled by Nielsen Sports. The sports measurement and analytics firm also estimated that over £500 million is expected to be wagered on races during …

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Betsson rewards trust in the community as sponsor of the Malta Social Impact Awards 

SBC News Betsson rewards trust in the community as sponsor of the Malta Social Impact Awards 

Betsson AB has renewed its principal sponsorship of the ‘Malta Social Impact Awards’ (MSIA Awards), which recognises the non-profit organisations and charitable institutions that have progressed the island’s environmental and social sustainability.  For a fourth consecutive year, Betsson will serve as title sponsor of the MSIA awards – an event organised by Maltese charitable organisations The Gasan Group and Inspirasia …

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Tipico maintains German market lead with Bayern Munich renewal

SBC News Tipico maintains German market lead with Bayern Munich renewal

German sports betting operator Tipico has further strengthened its position in the country’s gambling and sports sponsorship sectors via a renewal of its agreement with FC Bayern Munich. The extended partnership will allow Tipico to continue to take advantage of brand exposure and advertising opportunities at the Bundesliga club’s 75,000-seater Allianz Arena stadium, which regularly appears in widely-watched domestic and …

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Entain appoints Lt Gen Davis as first Foundation chairman

SBC News Entain appoints Lt Gen Davis as first Foundation chairman

Entain Plc has appointed Lieutenant General Ed Davis (CBE), the former Governor of Gibraltar, as the first independent chair of the ‘Entain Foundation’ leading the FTSE100’s global sustainability and social responsibility duties. Lt Gen Davis, who ended his tenure as Governor and Commander-in-Chief of Gibraltar in 2020, will lead the governance oversight of the Entain Foundation – which is formalising …

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Better Collective Spotlight: Using broadcasts to build Cheltenham engagement

Better Collective Spotlight: Using broadcasts to build Cheltenham engagement

Video, audio and social media content have – according to Shane Anderson, Senior Director of broadcasting at Better Collective – played an integral role in engaging with punters on a multi-platform level.  Ahead of this year’s Cheltenham Festival, which will take place without spectators, Anderson believes that Better Collective’s Jump To It show can help deliver engaging insights for racing …

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