Europe

PointsBet acquires Banach to enhance US in-play wagering capability

SBC News PointsBet acquires Banach to enhance US in-play wagering capability

ASX-listed sports betting operator PointsBet has announced that it has entered into a binding agreement (SPA) to acquire Banach Technology through its Irish subsidiary Lockspell. Dublin-based Banach is a specialist developer of sports betting risk management solutions, trading software and customised wagering functionalities – cashout, acca builders, build-a-bet components. The acquisition sees PointsBet bolster its technical and trading capacities, seeking …

Read More »

Betting brands set for 2021 Cheltenham sponsorship boost

Paddy Power renews ‘unexpected outbursts’ on SSG’s Good Morning Racing

Betting brands sponsoring this year’s Cheltenham Festival are set to benefit from increased exposure, with the event forecast to pull in its biggest viewing audience in 10 years due to the coronavirus pandemic, according to figures compiled by Nielsen Sports. The sports measurement and analytics firm also estimated that over £500 million is expected to be wagered on races during …

Read More »

Betsson rewards trust in the community as sponsor of the Malta Social Impact Awards 

SBC News Betsson rewards trust in the community as sponsor of the Malta Social Impact Awards 

Betsson AB has renewed its principal sponsorship of the ‘Malta Social Impact Awards’ (MSIA Awards), which recognises the non-profit organisations and charitable institutions that have progressed the island’s environmental and social sustainability.  For a fourth consecutive year, Betsson will serve as title sponsor of the MSIA awards – an event organised by Maltese charitable organisations The Gasan Group and Inspirasia …

Read More »

Tipico maintains German market lead with Bayern Munich renewal

SBC News Tipico maintains German market lead with Bayern Munich renewal

German sports betting operator Tipico has further strengthened its position in the country’s gambling and sports sponsorship sectors via a renewal of its agreement with FC Bayern Munich. The extended partnership will allow Tipico to continue to take advantage of brand exposure and advertising opportunities at the Bundesliga club’s 75,000-seater Allianz Arena stadium, which regularly appears in widely-watched domestic and …

Read More »

Entain appoints Lt Gen Davis as first Foundation chairman

SBC News Entain appoints Lt Gen Davis as first Foundation chairman

Entain Plc has appointed Lieutenant General Ed Davis (CBE), the former Governor of Gibraltar, as the first independent chair of the ‘Entain Foundation’ leading the FTSE100’s global sustainability and social responsibility duties. Lt Gen Davis, who ended his tenure as Governor and Commander-in-Chief of Gibraltar in 2020, will lead the governance oversight of the Entain Foundation – which is formalising …

Read More »

Better Collective Spotlight: Using broadcasts to build Cheltenham engagement

Better Collective Spotlight: Using broadcasts to build Cheltenham engagement

Video, audio and social media content have – according to Shane Anderson, Senior Director of broadcasting at Better Collective – played an integral role in engaging with punters on a multi-platform level.  Ahead of this year’s Cheltenham Festival, which will take place without spectators, Anderson believes that Better Collective’s Jump To It show can help deliver engaging insights for racing …

Read More »

Vermantia’s Virtual Football League: A classic sports betting game with a mobile-first approach

Virtual Football League

A combination of the most popular sports betting markets for ‘life-like, top-tier football action’ with fast-paced casino style features powered by a mobile-optimised design.  That’s the blueprint for the success of Vermantia’s Virtual Football League, as explained by Spyros Stavropoulos, Commercial Director of Vermantia, who explained the product’s key features, launch timing and why virtual sports have evolved from a …

Read More »

Kindred adds ‘sustainability council’ to its boardroom duties

SBC News Kindred adds 'sustainability council' to its boardroom duties

Kindred Group Plc has published its ‘2020 Sustainability Report’ outlining its progress on core objectives related to social responsibility, safer gambling, customer care, employee well-being and corporate governance.  2020 saw Kindred become the first publicly listed online gambling firm to disclose ‘transparent KPIs’ tracking the percentage of gross-win revenues derived from harmful gambling.  Transparent KPIs have been added to the …

Read More »

Bayes Esports upgrades ESL Gaming partnership

Bayes Esports upgrades ESL Gaming partnership

Bayes Esports has both extended and expanded its current partnership with ESL Gaming with the aim of ‘driving esports forward’. With the current partnership already covering games such as Counter Strike: Global Offensive and Dota 2, the revamped deal will span more esports titles from ESL Gaming’s portfolio. In addition, Bayes noted that the collaboration will also become refined with …

Read More »