BetCris has marked its first foray into the European online gambling marketplace by launching its online sportsbook within Poland. The South American operator becomes the 20th business (retail and online) to be granted a gambling licence by Poland’s Ministry of Finance. An expansion into Europe had long been touted by the South American operator, which was founded in Costa Rica …
Read More »
888 Holdings is reportedly the winning party of the hotly contested auction for William Hill’s combined UK and European business assets – put up for sale by Caesars Entertainment. As reported by The Times, Caesars has accepted a +£2 billion buyout offer put forward by 888, out-bidding US private equity fund Apollo Global as the auction’s last remaining suitor. Coordinated …
Read More »
Entain’s bwin brand has been named the first official sports betting partner of the UEFA Europa League and UEFA Europa Conference League, strengthening its international sports marketing in Europe. Under the terms of the ‘ground-breaking’ three-year deal, bwin will gain brand visibility across both competitions across broadcast backdrops and in-stadia marketing on perimeter advertising as well as on both tournaments …
Read More »
With the release of Android 12 and iOS 15 imminent, the usual raft of improvements, enhancements and new features will offer yet more scope for users and developers alike, writes mkodo Engineering Manager and iOS Lead Tristram Bates. As each year and each new operating system passes, there continue to be a host of innovative features that offer further flexibility …
Read More »
Betway has launched ‘Evolution of Instinct’ – the first advert of its new cinematic campaign series, which aims to expand the international betting brand’s profile within Germany’s reformed online gambling marketplace. Munich advertising agency David+Martin has led the development of Betway’s new advertising series – replacing the betting brand’s former German market campaign ‘Mr Instinct’ which ran for the past …
Read More »
Online sports betting in Portugal outperformed its casino counterpart in the first six months of 2021 as bettors basked in the uninterrupted live sports calendar. As revealed in Portugal Betting Focus, the latest industry report from BtoBet (available to download here), 39.9% of players placed their bets exclusively on sports betting, while 26.2% opted to bet solely on online casinos. …
Read More »
Affilka, the affiliate tracking platform developed by SoftSwiss, will continue its expansion into new iGaming markets after signing a new partnership with BitDice. Under the terms of the partnership, the newly-launched BitDice affiliate program will run on the Affilka partner marketing platform. Anastasia Borovaya, Product Owner of Affilka by SOFTSWISS, commented: “The Affilka team is happy to welcome BitDice amongst …
Read More »
Entain has announced a partnership with the Berlin University of Technology (BU) and the Nexus Institute for Cooperation Management and Interdisciplinary Research, with the aim of enhancing diversity and R&D. The collaboration between the FTSE100 firm’s Entain Foundation and the two institutions will focus on the impacts of gendered perspectives on the R&D process, with the company supporting the organisations’ …
Read More »
N1 Bet has strengthened its brand visibility in the esports space by partnering with Beyond the Summit Pro Series Dota 2 tournament. The deal will see N1 Bet enhance its esports offering via its website, dedicating a section on its website to the market, and offering free bets on player’s third, seventh and 10th wagers – which can be used …
Read More »
The ‘extensive’ virtual and draw-based games portfolio from NSoft will now be available through clients of BetConstruct after the two companies finalised a new partnership. As part of a press release sent out earlier today, we learned that NSoft’s flagship virtual games including Lucky Six and Greyhound races will be “catching the attention of players” betting on sites powered by …
Read More »
SBC News Voice of the Sports Betting Industry