IGT Plc has secured a major technology agreement to upgrade the central lottery system of La Française des Jeux (FDJ) – France’s national lottery operator. The NYSE technology group disclosed that it had won a seven-year agreement to modernise FDJ’s group-wide lottery management system, which will be upgraded to its advanced Aurora platform. IGT has maintained a technology partnership with …
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The Young Gamers and Gamblers Education Trust (YGAM) has announced a continuation of its partnership with Wolverhampton Wanderers FC focused on education and safeguarding. As a result of the agreement, the partners will cooperate to deliver the aforementioned objectives in the Premier League team’s home West Midlands region. In collaboration with GamCare, YGAM has trained Wolves and Wolves Foundation staff …
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Aspire Global has cited a strong performance across its range of products and services, particularly highlighting positive trading for its BtoBet sportsbook and Pariplay casino brands, as well as its M&A strategy with Esports Technologies. Publishing its interim results for Q3 2021, the group reported a revenue increase of 46% to €58.6 million (2020: €40.1m) whilst revenue for the nine …
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Social media marketing can be used as a universal tool for scaling advertising, marketing and communicating with new audiences – but are companies utilising this marketing strategy to its full potential? Fonbet believes that by using social media, brands can effectively set the tone of voice and build an online image. But in order to do this, betting operators must …
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Soft2Bet has strengthened its leadership team by appointing Kiril Nestorovski as its new Director of B2B, with responsibility for ‘leading and executing expansion strategies’ across its products and services. In his new position, Nestorovski will lead the firm’s B2B operations in order to find an effective execution to its expansion plans across in new and emerging markets. The firm successfully …
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Italy’s ADM – Customs and Monopolies Agency – has announced that it will launch a new app to inform the general public of all necessary information related to licensed gambling operators (retail and digital). Titled ‘Gioco Sicuro’ (Safe Play), the app will be launched this November on IOS and Android stores. The ADM has disclosed that the app will “allow …
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Bayes Esports has extended its exclusive data distribution partnership with Riot Games until 2024. Under the terms of the agreement, the Berlin-based tech-company will keep exclusive worldwide distribution rights for virtually all League of Legends (LoL) competitions including live in-game data, fixture data and audio visual rights for the betting industry. “The forefront of our partnership was initially focused on …
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A number of in depth conversations are due to take place on the Marketing & Affiliation track at the Betting on Sports Europe conference and exhibition next week, with a wide range of experienced industry leaders set to take the stage. The track is just one of six on the packed agenda due to take place at the Stamford Bridge …
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GamCare CEO Anna Hemmings has argued that the general public do not feel that the betting and gaming firms ‘are doing their part’ as the UK government moves forward with its review of the 2005 Gambling Act. Publishing a statement to mark Safer Gambling Week 2021, Hemmings detailed that in collaboration with YouGov the charity surveyed 1,510 people who gamble …
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Betting.com, the sports betting community of Game Lounge Group, has become the lead sponsor of Premier League matches streamed by Swedish OTT service provider ViaPlay. The tipster and sportsbook community will serve as the streaming sponsor of all ViaPlay Premier League content for the ongoing 2021/22 season. ViaPlay is the OTT sports and entertainment platform of Nordic Entertainment Group (NENT) …
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