European sports betting operator Interwetten Sports has reported a full year revenue increase of 18% to €46.3 million (2013: €40.8 million), as the operator reaped the benefits of a new marketing and player acquisition strategy.
Interwetten stated that its performance had exceeded all management expectations, as the company witnessed a yearly turnover of €800 million. The company was able to support its uplift in turnover and revenues, with an improved corporate net income of €7.4 million.
Senior management stated that its strong revenue performance had been driven by positive implementation of marketing strategies optimised for the company’s mobile products. Interwetten had supported its mobile product strategy by launching successful marketing campaigns in the core markets of Austria and Germany
Commenting on corporate performance CEO Werner Becher commented:
“Regulatory conditions forced us to withdraw from Belgium. Moreover, a lack of promising market development and licence opportunities led us to sell our Italian licence and exit that market completely. Nevertheless, thanks to an intelligent marketing mix strategy and innovative mobile solutions, 2014 will go down as one of the most successful years in the company’s history.”
In 2015 the operator will look to expand its presence in new European market. Interwetten stated that it would re-enter the Greek online gambling market via a strategic partnership with a licensed provider.
Interwetten are further hopeful of legally expanding its betting services into the German market, however the operator was not one of the twenty companies which were granted a licence by the Hesse Ministry in 2014.