In life, there are the certain outcomes of death and taxes, whilst for sportsbooks, there are media rights disputes and data fees. The rising costs of operating an online sportsbook have divided opinions across the sector regarding the necessity of exclusive media rights packages and the compounding expenses of data fees. At the SBC Summit Barcelona, a panel of sportsbook …
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Writing for SBC News, Ivan Soce, CEO of Stark – a part of NSoft – outlines the reason why the newly-launched T-100O PRO betting kiosk is bringing something new to the table for retail operators as they highlight some of its key features. The newly-designed T-1000 PRO terminal stands as a pinnacle of innovation, incorporating several significant features that elevate …
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Patrick Mostboeck, SVP Audiovisual at Sportradar, turns to the topic of football streaming in the firm’s latest blog. While localisation is key, he says, fans should also be exposed to competitions across alternative regions to broaden their appetite. Football is a sport that captivates millions of fans worldwide and with the European season now underway, betting operators should be using …
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Recognised as the most stable and ever-present business segment in global gambling, 2023 has seen the lottery sector undergo a tectonic shift in its competitive makeup. A playfield reserved for giants has evolved. Across European markets, lottery operators have emerged from a period of profound reflection, prompted by changing consumer demands after two years of pandemic-induced adjustments. Consequently, new perspectives …
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The Advertising Standards Authority (ASA) has embraced new AI systems to proactively identify breaches of the UK Advertising Codes. For Legal Eye, Gemma Boore, Gambling Regulatory Counsel for Harris Hagan reviews the outcome of three ASA disputes on the promotion of betting content, and how AI detection will challenge operators’ management of marketing campaigns… Traditionally, the Advertising Standards Authority (“ASA”) …
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Ahead of G2E next week, Dotan Lazar, CEO at LSports, reflects on five years of legalised sports betting in the US before outlining the two major challenges that sportsbooks face when looking to gain a competitive advantage. In May, marking the fifth anniversary of the Supreme Court’s decision to legalise sports betting in the USA, the industry found itself in …
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Martin Dachselt, CEO and Managing Director of Bayes Esports, explores high-profile events in the “big three” esports games and the opportunities they present for sports betting operators. With many leagues just restarting after the summer break, the last months of the year often provide lesser engagement and fewer high-profile events in traditional sports than late spring and early summer. This, …
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Counter-Strike: Global Offensive has notoriously been the most popular esports title in betting, only rivalled by sports games such as FIFA (now EA Sports FC) or NBA2K. Now, the game is upgrading to its next enactment, Counter-Strike 2, in stages. The last IEM Cologne was played in CS:GO, and we’re seeing pros putting in hundreds of hours into the new …
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Dan Totman, Director of Client Growth at Genius Sports, outlines how combining traditional top-of-the-funnel marketing, such as TV advertising with an always-on digital presence can amplify brand recognition and drive ROI in the gaming industry. ______________ When entering a new territory or striving to build brand recognition in an existing market, CMOs and senior leadership at sportsbook and casinos ordinarily …
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Agnes Wasikowska, Director of Product at Bayes Esports, outlines the ways that sportsbooks can remove some of the complications associated with esports betting and how this can ultimately help build engagement with new players. Esports betting is showing immense potential for sportsbooks looking to expand their portfolio. With hundreds of millions of fans watching and selling out arenas for esports …
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