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Mobile marketing expert Emma Crowe VP of Strategy and Planning for Somo Digital explains ‘Mobile First’ thinking and how gambling operators can reach their business and operational objectives. The session focuses on mobile campaign strategies and how they can be merged with mobile consumer trends. Session Summary: Crowe explains why mobile is different to other technologies, innovation in the field …

Paul McNea gives the MGS Summit audience insight into what is driving mobile growth and engagement. With more than £13 billion wagered on mobile devices each year, and global growth of 13% YoY mobile gaming is looking to become king of gaming. McNea looks at trends and what is accelerating growth in the mobile gaming sector, McNea predicts that mobile …

Dara Nasr Head of Agency Sales at Twitter, discusses sports and social trends witnessed on Twitter. Focusing on how the mass public interact and engage with the social tool, Nasr breaks down the drivers and motives of social engagement and public reaction. Nasr gives sports betting and outside industry insights into how Twitter is being used to deliver better communication …

Despite Brazil’s ban on most forms of gambling, betting is a popular pastime amongst Brazilian football-fanatics. The estimated size of the un-licensed sports betting market is unknown, but exponential growth is anticipated during the World Cup in 2014 and the Olympic Games in 2016. With an intensified betting activity in an un-licensed and un-monitored environment comes a higher risk of …

Sport and sport gambling are two sides of a coin, even if sport itself is in many ways unenthusiastic about the relationship. Some in sports are even contemptuous of the link but this ultimately will be to their own cost. There never has been and there never will be a way of entirely dissociating these two acutely human entertainments. While …

SBC WGES Live Blog Wednesday  – Keynote address: the History & Future of Luck : Is Luck Becoming Obsolete? And Where Does this Leave Gaming? Session  – WGES Customers & Strategy -9:00 CET Topic – Keynote Address for Day1 Session Speaker – Kevin Slavin, MIT Labs, TED.com Technology Speaker   Session Summary: In this session popular technology/ E-business expert and self …

SBC Global GES Live Blog Day 1 – Keynote Address ‘Is there luck in igaming?’ Session  – Customers & Strategy Topic – Keynote Address ‘Is there luck in igaming; Session Speakers – Joe Kinnear CEO of Diamond Geezer Enterprises &  Nelson Mandela CEO of One Nation Speaker Summary Joe Kinear – CEO of Diamon d Geezer , responsible for signing …