Comment

Dan Totman, Director of Client Growth at Genius Sports, outlines how combining traditional top-of-the-funnel marketing, such as TV advertising with an always-on digital presence can amplify brand recognition and drive ROI in the gaming industry. ______________ When entering a new territory or striving to build brand recognition in an existing market, CMOs and senior leadership at sportsbook and casinos ordinarily …

Agnes Wasikowska, Director of Product at Bayes Esports, outlines the ways that sportsbooks can remove some of the complications associated with esports betting and how this can ultimately help build engagement with new players. Esports betting is showing immense potential for sportsbooks looking to expand their portfolio. With hundreds of millions of fans watching and selling out arenas for esports …

Writing for SBC, Gordon Moody’s Paul Dent  addresses the challenge of mental health converging with problem gambling, placing a closer analysis on the organisation’s data and that of recent GambleAware reports for comparison. Dent is a Strategic Engagement Lead and Trauma and Addiction Counsellor. He has presented at conferences worldwide regarding the therapeutic aspects of the Gordon Moody treatment programmes …

Seeking to improve the industry’s accountability, the UK Gambling Commission (UKGC) has signalled its intent to tighten its reins on individual licence holders.  Bahar Alaeddini, Partner at Harris Hagan for online gambling, breaks down why transforming corporate culture by driving personal accountability and responsibility will be the key to better outcomes. The White Paper included a fleeting mention of extending …

Denys Parkhomenko, Chief Product Officer of GR8 Tech, unpacks some of the challenges facing trading departments in 2023. He discusses the role that automation can play in deploying an effective risk management strategy before explaining how GR8 Tech is supporting its clients in integrating best-in-class trading solutions. While the spotlight often shines elsewhere in bookmaking, trading remains the backbone. Its …

Post White Paper, UK gambling enters its ‘consultation phase’, as the government seeks relevant feedback on key policy proposals to govern the sector. Licensing Expert David Clifton details how consultation questions asked by the Gambling Commission reveal a new approach to the risk assessment & financial vulnerability of customers. ____________________ On 26 July, the UKGC launched its first set of …

The Premier League’s decision to phase out gambling shirt sponsorships by the end of the 2025/26 season proved to be a significant moment for the sports’ storied history with betting partners. However, this has not deterred bookmakers from seeking to capitalise on the maximum visibility of the league while the opportunity remains. With the new season just a few weeks …

Rupert Huelsey, Co-Founder, Chief Technology Officer and Chief Operating Officer at Tally, looks at how adopting a smarter approach to marketing could pay dividends as sportsbooks cut back on lavish acquisition campaigns. Until recently, money was no object for the biggest sportsbook operators in the US sports betting space. Acquisition of bettors was the number one concern and the huge …

No lazy summer for bookmakers, as once again they are tasked with pricing a FIFA World Cup tournament. England travel to Australia and New Zealand as the tournament’s joint-favourites alongside Team USA. Can the Lionesses deliver World Cup glory in what is guaranteed to be the biggest-ever sporting event for women’s sport… __________________ SBC: Following the success of last year’s …