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Rob Egan, The Unit: How free-to-play games continue to change

Martin Collins joins Soft2Bet growth plans as Chief Business Development Officer

Rob Egan, Business Development Director at The Unit, looks at how free-to-play games have transitioned from their earliest implementations and how player segmentation could be key to their future success Since operators first began to launch free-to-play (F2P) games, the entire landscape for the game type has changed. At that time, the focus was on using the games to acquire …

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Harris Hagan: Legal Eye… The Gambling Commission’s powers to come

SBC News Harris Hagan: Legal Eye… The Gambling Commission’s powers to come

The government has pledged to reorganise the UK Gambling Commission (UKGC) to become a more capable and intelligence-led regulator overseeing UK Gambling’s statutory remit and future challenges. David Whyte Senior Associate at Harris Hagan, provides his legal eye on which new or enhanced regulatory powers will be granted to the Commission and its impact on licensees adjustment to UK gambling’s …

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Why iGaming should embrace the ‘Learning LOOP’

SBC News Why iGaming should embrace the 'Learning LOOP'

Optimisation and automation have become key buzzwords for the iGaming industry in 2023…Golden Whale Production’s Claudia Heiling sheds insights on the development of GWP’s LOOPS to help operators further refine their business processes by unlocking the power of machine learning. In the rapidly evolving world of iGaming, if you’re not moving forward, you’re standing still – and while many companies …

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Codey Parsons, LiveScore Group: My Transgender Story

SBC News Codey Parsons, LiveScore Group: My Transgender Story

 Codey Parsons, Player Protection Analysts at LiveScore Group, share his deeply personal journey from a youth marked by confusion and struggle to the realization and acceptance of his transgender identity. This poignant and empowering journey illustrates the trials, complexities and triumphs of transitioning, underlining the importance of acceptance, understanding, and the need for a supportive workplace in a world that …

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Fergal Parkinson, TMT Analysis: ending the nightmare of convoluted onboarding

SBC News Fergal Parkinson, TMT Analysis: ending the nightmare of convoluted onboarding

Fergal Parkinson, Chief Marketing Officer and Co-Founder of TMT Analysis, writes for SBC News about achieving a balance between a smooth onboarding process and thorough KYC checks and how TMT Analysis’ Verify is bringing an end to that ‘nightmare’. A friend of mine went to the Derby at Epsom earlier this month: the 244th meeting of the world’s most historic …

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LSports – The Data Revolution: Adapt or Fade Away in the Sports Betting Industry

SBC News LSports - The Data Revolution: Adapt or Fade Away in the Sports Betting Industry

Writing for SBC, Dotan Lazar, CEO of LSports, takes a look at why sports data has become the new battleground for sportsbooks looking to stand out in a saturated market and the role that LSports plays in building that engagement with bettors through its latest promising  innovation. The reality that sportsbooks face today is challenging, to say the least. The …

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Same-game multis, visualisations and content: Stats Perform on the areas ripe for innovation

Stats Perform Stand

Last year, Stats Perform launched a new campaign to ‘light up your sportsbook’ with a huge focus on live streaming. Now, the company has identified three new areas that are ripe for innovation. In this second part of his interview with SBC News, Stats Perform Betting Product VP Nick Cockerill discusses the company’s plans to light up same-game multis, live …

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Italy braced for a summer of gambling reforms

SBC News Italy braced for a summer of gambling reforms

Italian gambling stands on the precipice of sweeping changes as the government advances with its plans of a “comprehensive reorganization of the sector.”  A pivot in the regulatory landscape of Italian gambling is currently in progress, with all eyes focused on the ongoing amendment of the Delegation Law.  Approved in April, by PM Giorgia Meloni sanctioned changes aim to reshape …

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Sportradar’s Darren Small: optimise your sportsbook before August’s big kick-off

Sportradar’s Darren Small: optimise your sportsbook is-tackle--100x65.jpg default-image.jpg
fore August’s big kick-off

In Sportradar’s latest blog, SVP Managed Trading Services Darren Small discusses how the firm’s next generation trading and risk-management tools can be used to optimise sportsbook operations in time for August’s big kick off.  The Premier League season came to a close just over two weeks ago, but before the dust has had a chance to settle on Manchester City’s …

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Harris Hagan: Legal Eye…Managing the Great Expectations of the White Paper

SBC News Harris Hagan: Legal Eye…Managing the Great Expectations of the White Paper

UK Gambling faces a restless summer as the UKGC pledges to publish the first consultations of the White Paper on proposed gambling reforms. Harris Hagan examines how intended reforms will satisfy or disappoint the interests of diverse stakeholders interpreting the White Paper’s content that has become all things to everyone… ____________ As the dust settles (at least temporarily) following the …

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