Comment

In an era defined by dynamic shifts in technology and consumer behaviour, FairPlay Sports Media stands at the forefront of innovation, continually redefining the landscape of sports media and affiliate partnerships. We had the privilege of sitting down with Kelly Brooks, Chief Product Officer at FairPlay Sports Media, to gain invaluable insights into their strategies, philosophies, and vision for the …

Harris Hagan dissects the affairs of a busy opening to May, in which the Gambling Commission published its Summer 2023 Consultation Response providing its timelines to test key proposals of the Gambling Review’s White Paper. The spotlight glares on the compliance of UK gambling, entering a transformative phase as the Commission seeks to apply comprehensive changes from financial vulnerability assessments …

Ed Versen, Director of Client Strategy and Implementation (EMEA) at Genius Sports, outlines why F2P games are a ‘must have’ for operators that want to attract recreational audiences and convert them to real-money betting at Euro 2024. With UEFA Euro 2024 a matter of weeks away, attention will soon turn to the pre-tournament battle for new customer acquisition. Like every …

In the expanding world of betting, where bookmakers accept wagers on an array of events, the scarcity of personalised markets for players, especially within the realm of esports, stands out as an intriguing anomaly.  In conversation with SBC News, Yurii Lysenko, Lead Data Scientist at DATA.BET, reveals the potential and challenges of personalised markets, shedding light on why bookmakers hesitate …

New investors will enable Skores Media to continue product development and M&A as key growth pillars, co-founder Christian de Cailleux tells SBCNews correspondent Jake Pollard.  French sports media group Skores Media has brought in the investment funds Stags Participations and MI3 as new shareholders and restructured its corporate financing in partnership with the leading French financial institutions Société Générale, BNP …

As France’s web 3-JONUM bill secures its official sign off, the subject of iCasino regulation remains front of stakeholders’ minds of an evolving French gambling marketplace.  France’s digital safety bill was voted through by its parliament nearly two weeks ago and with the approval of the regulations surrounding the web 3 crypto-based gaming products called JONUM bringing to an end …

SBC checks in on bookmakers’ nerves pricing the homestretch of matchdays of an enthralling Premier League 2023/2024 season. With all outcomes yet to be decided, which team or final result has bookmakers restless, as punters place bets on a record-breaking end of season… SBC: With just Six Premier League matchdays remaining, will all PL season 2023/2024 outcomes be resolved on …

In a noteworthy move last year, SBC announced the relocation of its flagship event to Lisbon. However, beyond the focus on the move, the real narrative unfolds in the transformative changes that come with this shift in location. Set against the backdrop of Feira Internacional de Lisboa, SBC Summit, scheduled for the 24-26 of September definitely takes on a fresh …

Following a short break in Q1, Jake Pollard’s Market Make-up series returns with Propus Partners dissecting the online sportsbook trends of dynamic CE markets of Poland and the Czech Republic. Vying  for a larger slice of market share in Poland and the Czech Rep, sportsbooks have deepened their offerings of secondary sports such as MMA, ice hockey and esports, spearheaded …

Martyn Hannah, MD of online casino comparison site, Comparasino, says that punters and players are searching for new brands based on the payment options in the cashier and the speed at which payouts are processed  Bonuses. They have long been used by online casino and sportsbook operators to drive customer acquisition. This is because bonusing is effective. Players and punters …