The battle for the World Cup in Brazil promises to be intense, with no clear favourite having yet emerged as we ready ourselves for the tournament this summer. There promises to be a similarly tight battle for World Cup supremacy off the pitch, as the planet’s biggest iGaming companies jostle for position in the search rankings. Over the past few …
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Looking back at the show business
Marc Pedersen, SBC’s new affiliate correspondent, gives his insight into attending LAC and ICE 2014, from a media partner perspective. While ICE and LAC are two very different events, catering for different audiences, there is a universal truth behind both of them – making money out of gambling. Working for an igaming and sports betting portal – bettingexpert – our …
Read More »Jonathan Wilson – ‘What Match Fixing Truly Threatens’
Guardian UK and Bettingexpert.com football journalist Jonathan Wilson believes that the impact of match fixing goes well beyond the immediate concerns of bookmakers and punters. Today, Jonathan Wilson tells us how the suspicion of match fixing can quietly erode sport’s ability to astound. The day that Liverpool drew 3-3 with Everton, I was at a dinner with a former Test …
Read More »ICE 2014 Blog – Paul McNea – The Mobile Experience
Paul McNea Founder of Betfuze Mobile discusses mobile first retention strategies for igaming operators. McNea aims to give insight into the latest mobile player trends and retention strategies needed for mobile gaming. McNea advice’s the ICE2014 audience what igaming competencies can be transferred from digital operational teams to mobile focused retention units. McNea further sheds light on what gaming skills …
Read More »ICE 2014 Blog – Brendan O’Kane Post Mobile Acquisition Engagement
Brendan O’Kane CEO of OtherLevels mobile analytic and data gives ICE 2014 insight into post user acquisition retention and optimization of users on mobile platforms. O’Kane focuses on retention of new user during their first 90 days of engagement with new mobile products. O’Kane states that this is a key area, where igaming operators need to focus further resources in, …
Read More »ICE Blog – Geoffrey Dixon – UK Mobile Trends
Reporting from the ICE 2014 Mobile Gaming session floor, Geoffrey Dixon founder of research and insight consultancy Vivid Interface delivers a key study in mobile gaming habits and trends in the UK igaming market. The study conducted by Vivid Interface on behalf of Clarion Events aims to give tacit research into mobile gamblers and their customs. The study uses a …
Read More »When is a betting shop not a betting shop?
David Clifton, Director, Clifton Davies Consultancy Limited The answer, at least as far as the Gambling Commission is concerned, is when the main purpose of the betting shop is to make gaming machines available. However, as is so often the case with the Gambling Act 2005, it is not quite as clearcut as that. In addition, as has also so …
Read More »SBC Case Study – Building a Sports Betting Affiliate App – David Archer
David Archer, owner of FREEBETS.com, the leading affiliate and sports betting service, talks to Sports Betting Community about his firm’s new app, which was released earlier this month. FREEBETS.com has grown rapidly in the last year and we are well aware of how important mobile is in the online gaming and betting space. Simply put, if affiliates and operators are …
Read More »Income Access Traffic Optimisation (TO) Gaming Ad-Server
Allan Petrilli, Senior Affiliate Manager, Income Access, gives an exclusive insight into the benefits that its new sophisticated software will offer the gaming industry, particularly with this summer’s football World Cup Recent research suggests that 90% of the data in the world today has been created in the last two years. Our increasingly 24/7, tech-dependent lives generate and consume more …
Read More »Racing in casinos a virtual treat
Kiron Interactive Co-founder and co-CEO Steven Spartinos believes they have found the answer for casino operators and customers looking for fresh ideas! Barring developments in the look and feel of slot games, many casinos offer the same products today as they did 20 years ago. Roulette tables remain identical, blackjack cards are still dealt the same way, and craps dice …
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