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Has gambling advertising reached its watershed?

SBC News Has gambling advertising reached its watershed?

Today Helen Grant MP described gambling advertising as ‘pervasive’ while announcing a set of measures clamping down on the betting industry, put together as much for enhanced player protection as they have with one eye on next’s year’s General Election. While it obviously isn’t a good sign for the gambling industry (or indeed the TV companies), the government has actually …

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Ministerial statement: Betting shops and gambling

SBC News Ministerial statement: Betting shops and gambling

Minister for gambling Helen Grant MP has made this statement to Parliament: “The 2005 Gambling Act was introduced by the then Government with the aim of liberalising the gambling market in Great Britain. Nearly seven years on from the Act’s implementation, the gambling industry has developed in innovative ways, with new products now marketed and made available on a greater …

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Mark Gibson Mkodo – what will you wear?

SBC News Mark Gibson Mkodo - what will you wear?

The first few months of 2014 have been awash with predictions on the rise of ‘wearable tech’. This can be anything from watches to glasses to fitness monitors to auto-video diaries to clothing that monitors health/activity to posture sensors to… I could go on but won’t! Whilst I would not suggest that the majority of people will go the whole …

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Betting on Football feature: A history of shirt sponsorship in football

SBC News Betting on Football feature: A history of shirt sponsorship in football

With the announcement of Manchester United’s record breaking initial £44.75m per year shirt deal with Chevrolet, a time when teams played without commercial association in just their club’s colours seems a world away from the modern game. You needn’t look back far however; it was not until 1977 that the FA lifted their official ban on kit sponsorship and today …

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Does pay equal performance?

SBC News Does pay equal performance?

Thirteen European football clubs are amongst the world’s top 50 sports teams when it comes to multi-million euro salaries, the Global Sports Salaries Survey 2014 reveals. While massive pay-packets entice the globe’s best players and performers, punters love a dreamer and rule breaker. But could the answer to finally cracking stubborn footy accumulators and bets lie in the amount a …

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Social Ad Group’s Oliver Southgate on reaching your audience

SBC News Social Ad Group's Oliver Southgate on reaching your audience

Start-up business The Social Ad Group takes social media content produced by sports journalists and pundits, and looks for outcomes from a sports betting angle, giving users the chance to bet on people’s insider knowledge, hints and tips. The firm recently won Best use of Technology by a Bookmaker or Gaming Company at the Sports Technology Awards. Chief Technology Officer …

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Mark McGuinness: Could iBeacons be used to communicate to sports bettors?

SBC News Mark McGuinness: Could iBeacons be used to communicate to sports bettors?

SBC Business writer Mark McGuinness of Mainstream Marketing & Communications looks at the potential for the industry to harness one of the latest developments – the iBeacon. Our industry is encountering momentous change on a daily basis. In fact our digital lives are changing so much. We don’t even know it’s happening as they way in which we connect and communicate …

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Marc Pedersen: Playing the waiting game

SBC News Marc Pedersen: Playing the waiting game

Having attended last week’s I-gaming Forum in Stockholm, SBC’s Affiliate Correspondent Marc Pedersen explains why the industry is waiting for two Scandinavian governments to get their acts together. The I-gaming Forum in Stockholm’s Grand Hotel provided a frustrating update on the development of two of the main Scandinavian markets insomuch as there has been no movement at all. It had …

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Maxymiser Soundbite – iGaming Sector – Getting Ready for Brazil 2014

SBC News Maxymiser Soundbite – iGaming Sector - Getting Ready for Brazil 2014

With the football World Cup in Rio offering a fantastic potential revenue boost, Tim Axon, Head of Gaming, Maxymiser, insists betting companies need to get their mobile Big Event Betting strategies in shape – and fast. Trying out new content and ideas at Cheltenham and the Grand National could be the key to re-engaging customers, increasing average customer value and …

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