Asia

Asian news

ALLWIN CITY Asia nets AS Roma partnership

SBC News ALLWIN CITY Asia nets AS Roma partnership

Serie A football club AS Roma has expanded its Asian profile and partnership portfolio by securing a new sponsorship deal with Asian betting firm ‘ALLWIN CITY – AWCBET.com‘. The partnership sees AWCBET become the Giallorossi’s official regional betting partner for Asia, and will see the club collaborate on AWCBET promotions and marketing campaign across multiple Asian territories. Francesco Calvo, Chief Revenue Officer at …

Read More »

Betfair Australia to launch exchange on Hong Kong racing

SBC News Betfair Australia to launch exchange on Hong Kong racing

Flutter Entertainment’s Betfair Australia has confirmed that it will be launching a new betting exchange on horse races in Hong Kong, despite not being sanctioned by the Jockey Club.  Set to begin on 1 September, which coincides with the start of the Hong Kong 2019-20 racing season, Betfair Australia is due to offer exchange punters the opportunity to wager bets …

Read More »

BBIN seals Nova Esports sponsorship deal

Nova

Asia-based igaming software supplier BBIN has targeted a competitive edge for its esports offering after forming a strategic alliance with Nova Esports. As a global strategic partner, BBIN will be using its social media and exclusive broadcasting channel to bridge the gap between esports and its fans. Starting this month, it will also be supporting the organisation through title sponsorship …

Read More »

AGTech eyes First Captains fantasy growth through Kabaddi

Kabaddi

AGTech has added new Kabaddi games to daily fantasy sports (DFS) site First Captains, which sits on the popular Paytm First Games platform. Formerly known as Gamepind, Paytm First Games is a gaming destination running as a joint venture (JV) between Paytm as operator and AGTech Holdings as the technical service and sports content provider. Charlie Zhang, Vice President of …

Read More »

International operators and speakers give Betting on Sports 2019 a global outlook

global

Betting on Sports 2019 will reflect the sports betting and igaming sector’s rapid global expansion, with senior representatives of 160 operators from around the world among the 3,500 delegates travelling from 60 countries to attend.  The establishment of an increasing number of regulated online gambling markets has created enticing international opportunities for both operators and suppliers, and as the biggest …

Read More »

SIS picks Sportech software for greyhound global pool

SIS

SIS (Sports Information Services) has struck a commingling totalisator agreement with Sportech to create and disseminate a worldwide pool for greyhound racing. The company said it will utilise Sportech’s Quantum™ System pari-mutuel betting software to offer the greyhound global pool, leveraging Sportech’s “unrivalled worldwide reach and expansive global commingling capabilities”.  Sportech, meanwhile, will also provide hosting and operational services of …

Read More »

International drive sees Digitain open UK regional office

SBC News International drive sees Digitain open UK regional office

Bolstering its commercial capacity, industry omnichannel systems provider Digitain has confirmed the opening of a new UK regional office in Sheffield.   Recently appointed Head of International Business Development Simon Westbury will head up the Sheffield hub, which will provide ‘localised client-facing and account-management services’ supporting Digitain’s international growth plans. In its update, Digitain confirms that it has begun to …

Read More »

Fun88 signs Kobe Bryant as new brand ambassador

SBC News Fun88 signs Kobe Bryant as new brand ambassador

NBA legend Kobe Bryant has been picked to represent Asian betting operator, Fun88, as the company’s new brand ambassador.  As part of the new role, Bryant will work alongside Fun88 to promote the brand across a number of key markets, including Asia and Europe. Michelle Kendricks, FUN88 branding director, praised the new agreement: “We welcome Kobe Bryant to the FUN88 …

Read More »

Betting on Sports presents ‘biggest and most comprehensive agenda’

SBC News Betting on Sports presents ‘biggest and most comprehensive agenda’

‘Our biggest and most comprehensive agenda yet’ is how SBC Managing Director Andrew McCarron describes the fourth edition of the Betting on Sports conference and exhibition. There will be eight bumper tracks held across the two days of SBC’s flagship conference, which takes place at Olympia London from 17-20 September, including the second running of the PaymentExpert Forum. Betting on …

Read More »

Gamification Guru Yu-Kai Chou joins Incentive Games advisory

SBC News Gamification Guru Yu-Kai Chou joins Incentive Games advisory

Edinburgh-based industry software development studio Incentive Games, has announced that it has significantly expanded its gamification capacities, appointing renowned digital games strategist Yu-kai Chou to its corporate advisory. The author of ‘Actionable Gamification’, Chou is the designer of the ‘Octalysis Framework’, a leading strategy for the effective gamification of products and services across multiple sectors. Considered a trusted figurehead in …

Read More »