Affiliate News

Oslo-listed Gaming Innovation Group (GIG) has expanded its affiliate network by acquiring Scandinavian media owner Stk Marketing Ltd for a total consideration of NOK 240 million (€26 million). Updating investors, GIG governance stated that the acquisition will make GIG services the outright leader in Nordic industry player acquisition. The acquisition of Stk Marketing assets is expected to generate + €7 …

Industry affiliate Bookmaker Ratings has issued a detailed breakdown and analysis of the current state of play for the Russian betting sector. Partnering with Russian market research company Romir, Bookmaker Ratings estimates the Russian betting sector to be worth around the RUB 677 billion mark circa $11 billion at current exchange rate value. The affiliate details that Russian betting is …

European multi-brand online gambling group BCourt Group has confirmed that it has relaunched its affiliate marketing programme Betcartpartners (Betcartpartners.com) utilising Income Access (Paysafe Group) marketing software. The relaunch of Betcartpartners will see Income Access’ marketing, player tracking and performance reporting software integrated across BCourt’s multiple betting/gaming brands; Betcart, 0Bet, Sky Lotto, Latari and PokerWay.com. The new programme will be managed …

Major affiliate group XL Media is trading ahead of management expectations for the first six months of the year, with the company revealing that it is reducing the percentage of its revenues generated from gambling. The Group has been working on its strategy of diversifying its revenue streams and says it has delivered strong organic growth across all business verticals. …

Affiliate network and management agency, Ihre Consulting, has launched a new look site which is aimed at being more user friendly. The rebrand showcases the products and services offered alongside the industry awards the company has picked up since it was founded back in 2010. This includes its most recent nomination for the EGR B2B Awards 2017. The site has been overhauled …

Betcartpartners has demonstrated its commitment to long-term affiliate partners by introducing a ‘build your own commission’ structure. Introducing the new structure, Betcart said that partners will have the chance to “tell us what they want in terms of structure”, to support a unique ‘power program’ within the industry. Betcartpartners, which operates the newly upgraded sportsbook Betcart.com, will also assist affiliates …

The consolidation in the affiliate sector has continued with Catena Media expanding its sports betting segment further after acquiring Bettingpro.com and related its affiliate assets. The business is a well-regarded publisher of sports news, tips and betting advice across a number of different verticals, with a focus on acquiring leads for regulated UK and Australian iGaming partners. The business differentiates itself by …

iGaming affiliate RakeTech Group has strengthened its 2017 M&A drive by confirming Christian Lundberg as the new chairman of the company’s board. A former Nordic Regional Director for Microsoft, Lundberg currently works as a strategic advisor to several corporate leaders in both publicly listed and private companies through his own business A Force 4U. His experience with international organisations such …

Customisable odds comparison site SmartBets has expanded its Scandinavian horizons after launching in Sweden. This makes it the fifth language available on the platform. SmartBets is now available in English, Danish, Italian, German and Swedish. This is the latest in a series of expansions into new territories in recent months; in April SmartBets launched in Danish, in February it launched SmartBets Italia …

Betting Gods has partnered with Void Ltd to a create a monthly magazine which provides the Maltese betting public with increased access to sports news and accurate betting predictions. The proposed magazine, which is yet to be named, will provide a wealth of knowledge to readers, including up-to-date sports news, betting previews, tips and gambling industry content. It will be …