Paddy Power marketing has released an online advertising campaign promoting its new mobile betting app, which it deems “too fruity” for TV. The campaign titled “Pocket Jostle” promotes the operators new iPhone app, depicting a series of characters who appear to be pleasuring themselves in public. London creative agency Lucky Generals composed the campaign which will be prompted throughout Paddy …

Online global lottery broker Lottoland has announced the appointment of Lucky Multani as its new Chief Operating Officer. This is the second senior appointment made by Lottoland in recent weeks, following the recruitment of Glen Bullen as VP of the company’s new B2B division – Lottoland Solutions. Multani an igaming veteran with over 16 years’ experience in igaming operations joins Lottoland’s Gibraltar operations from …

Betfred governance has confirmed the closure of its Wigan Tote Park  call centre, in a move which will effect more than 100 employees, the majority part time workers. The operator confirmed that it found jobs for seven of the fourteen full time staff affected by the closure. The Warrington based bookmaker will look to close the Wigan call centre by …

Nevada based MGM Resorts International has announced that it has completed the sale of Reno leisure/gambling asset Circus Casino and its 50% stake in the Silver Legacy Resort to Eldorado Resorts Inc. First agreed in July, the transaction sees Eldorado pay $73 million in cash for the combined assets. Eldorado are further set to commit $8 million in working capital …

Isle of Man online betting operator 138.com has announced the launch of its affiliate marketing programme with Income Access. 138.com will begin to service its affiliate and marketing partners utilising Income Access industry marketing and acquisition platform for both its online sportsbook and casino products. To celebrate the launch, 138.com is offering affiliates who register with the programme a flat …

DraftKings has confirmed that it will retain the services of global risk and compliance advisor Exiger. New York based Exiger is set to conduct a review of all aspects of DraftKings financial, operational, compliance, and risk controls practices, with the aim of securing and improving the operators consumer safety policies and initiatives. Its continued partnership with Exiger was welcomed by …

Betway has extended its marketing coverage within the sport of tennis by announcing that it has agreed terms with the International Tennis Federation (ITF) to become an sponsor partner for both Davis Cup and Fed Cup BNP Paribas tournaments. The terms will see Betway promoted as a main sponsor for the tournaments until 2018. The Betway brand was unveiled as …

The Remote Gambling Association (RGA), has today published the Second Edition of its publication, ‘Anti-money laundering: Good practice guidelines for the online gambling industry’. The RGA guidelines are designed to help licensed online gambling companies combat the threat of money laundering and terrorist financing in a consistent and effective manner. The document  covers key areas such as the application of a …

Jon Bale, Managing Director Digital Marketing at BetGenius, provides some insight to SBC on betslip re-targeting functionalities and current capabilities  for the betting sector. Bale details BetGenius’ product development with regards to data collection and creating effective acquisition and retention points for its partners. ________________________ SBC: There’s a bit of a buzz around at the moment regarding betslip re-targeting. How does …

Matt Howe Ladbrokes Walsall Road (Birmingham) betting shop owner has been crowned ‘Betting Shop Manager of the Year’ by the Racing Post and SIS wagering systems. Impressing a secret judging panel, Howe 29 was described as top betting shop manager for his “excellent, friendly and professional” service offered in his “spotlessly clean” shop, Howe is the fifth Ladbrokes betting shop …