Updating the market, Ladbrokes has informed that it will continue to work with the Rugby Football League as title sponsor of its Challenge Cup, English Rugby League’s legacy knockout competition. Ladbrokes marketing has signed a one-year extension, which will see the competition continue to be branded as the ‘Ladbrokes Challenge Cup’. The sponsorship extension is signed on the week of …

European fantasy sports operator Comunio has partnered with Sportradar to power its data and insights for the new 2017/18 football season. The partnership will see Sportradar’s ‘Player Performance Index’ utilized as Comunio’s lead data feed for the European football competitions of: UEFA Champions League, La Liga, Bundesliga, English Premier League, Ligue 1, Serie A Primeira Portugal and SuperLiga Turkey. Speaking …

Australian telecoms and media firm Optus has formed an agreement with Tabcorp Holdings to broadcast English Premier League matches across the operator’s land-based retail network. The agreement sees Optus open up its exclusive Premier League content, making it available to the general public across 4,500 syndicated Tabcorp venues. Moving forward, Optus Sports Premier League content will be installed at Tabcorp …

Updating the market, GVC Holdings has moved to broaden its online casino content across its portfolio of websites by forming a supplier partnership with HTML5 specialist games developer Pragmatic Play. GVC will roll-out Pragmatic’s portfolio of over 80 HTML5 slots titles into a number of their brands, including in the initial phase bwin, PartyCasino, and Gamebookers. Top Pragmatic titles include …

Former billionaire Seán Quinn has launched new online sportsbook Quinnbet, aiming to ‘ruffle up’ the Irish and UK betting sectors. The new sportsbook represents Quinn’s first venture since the multi-billion collapse of Irish conglomerate the Quinn Group in 2010. Quinn was once considered Ireland’s richest person (2008), with an estimated personal wealth of €3.5-4 billion. However, the Irish tycoon lost …

Lega Serie A has named ManBetX as its ‘International Presenting Partner for Asia’. The new Asian market focused bookmaker will receive heightened coverage across Serie A syndicated Asia broadcasts during season 2017/18. ManBetX marketing secured its broadcast partnership ahead of this weekend’s start of a new Serie A season. The online bookmaker will gain in match graphics, idents and virtual …

Ladbrokes has announced its second football betting partnership of the day, confirming that it has agreed to become the ‘Official UK & Ireland Bookmaker Partner’ of English Premier League side Leicester City FC. Seeking to push its brand and products to Premier League fans this 2017/18 season, Ladbrokes will gain high exposure throughout Leicester City’s King Power Stadium (capacity: 33,000). …

Updating the market, Stockholm-listed LeoVegas AB has detailed the launch of sportsbook division LeoVegas SPORT for the German betting market. A key launch for H2 2017, LeoVegas SPORT enters the German betting market launching a multi-format marketing campaign for social media and TV verticals. As a new German betting market incumbent, LeoVegas aims for the its TV and social media …

Brazil’s Finance Ministry has confirmed that it will begin the tender process for the privatization of its state-owned lottery instant-win games operator Loteria Instantânea Exclusiva (LOTEX). The LOTEX tender process will be open to national and international gambling operators and will be handled by Brazil’s National Bank for Economic & Social Development (BNDES). Brazilian business news reports have detailed that …

Powered by the growth in scalability of its industry affiliate networks, Stockholm-listed Catena Media has detailed a strong H1 2017 performance (period ending 30 June). Updating investors, Catena would record total H1 2017 group revenues of €30 million, representing an increase 78% on corresponding 2016’s €17 million. Having grown its affiliate networks through strategic M&As, Catena governance is confident of …