Ted Menmuir

GiG divests Highroller.com to focus on core brands

Issuing a market filing Stockholm-listed Gaming Innovation Group (GiG) has confirmed that it has reached an agreement to divest its Highroller (Highroller.com) online casino property to Ellmount Gaming Ltd for a total consideration of €7 million. As part of the agreement, Ellmount will become a B2B customer of GiG services, continuing to operate Highroller utilising GIG’s platform, front-end and managed …

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Stars Group revises 2019 guidance citing enlargement responsibilities

Toronto TSX-listed The Stars Group Inc has revised its full-year guidance after citing a number of market headwinds. Publishing its interim H1 2019 trading update (period ending 30 June), the Stars Group has adjusted its 2019 revenue guidance to $2.5-2.58 billion mark (previous form $2.6-2.76 billion) and reduced its EBITDA guidance to $905-930 million, having previously held a 2019 earnings target …

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Sky Bet bolsters fan engagement by backing Sky Media YouTube shows

Sky Bet is the latest industry incumbent to back fan-focused, social media led content, after confirming that it has become the lead sponsor of ‘The Football Social’ and ‘Football Daily’ YouTube channels. Both YouTube channels are produced by Sky Media and serve as social media ‘companion shows’ supporting wider Sky Sports Premier League content and broadcasts. UK marketing news source The …

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SportPesa sponsorship termination triggers Kenyan football crisis

Kenyan football is involved in the escalating tax dispute between the Uhuru Kenyatta government and the betting industry, after SportPesa – the title sponsor of the Kenyan Premier League (KPL) – confirmed that it has terminated all national sports sponsorships. Closing Friday trading, SportPesa issued a media statement confirming that it would withdraw all sports sponsorships, as it had been ‘subjected to punitive …

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William Hill continues ‘Segunda gamble’ by sponsoring Real Oviedo

William Hill has added Real Oviedo to its La Liga 2 (Segunda) sponsorship portfolio, as the FTSE bookmaker continues to advance its Spanish market profile. A week before the start of the 2019/2020 Spanish football season, Real Oviedo leadership has announced the British bookmaker as a ‘principal partner’, with its brand set to be displayed across the Asturian football club’s matchday shorts. …

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Busy Blueclaw bags series of betting account wins

Leeds-based search marketing and content strategy agency Blueclaw has announced a series of major betting-related account wins, advancing its profile and services for sector incumbents. Detailing a ‘bumper 12-months’ of industry wins, Blueclaw management confirms that it has been retained by Betway, to act as lead content marketing agency, supporting the online betting group’s digital marketing and PR campaigns across …

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Publishing focused XLMedia sells Webpals Mobile asset

The governance of London AIM-listed industry affiliate marketing publisher XLMedia Plc has confirmed the sale of Webpals Mobile, the firm’s app marketing subsidiary to Israel-based ad-tech and SaaS solutions provider PLYmedia. XLMedia governance has chosen not to disclose the terms of sale related to the transaction, detailing that company maintains its long-term strategy of focusing on ‘higher-margin publishing activities’. ‘Webpals …

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Scout Gaming launches Betflex ‘DFS Player Odds Sportsbook’

Stockholm-listed B2B fantasy sports supplier Scout Gaming advances its wagering capacity announcing the launch of ‘Betflex’ its proprietary built ‘player odds sportsbook’ function and ‘cross-selling tool’ on partner website FanTeam.com. Developed to advance partner cross-sell opportunities with traditional betting engagements, Scout Gaming launches its Betflex vertical a player odds sportsbook which allows customers to bet on players individual fantasy points collected …

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Paddy Power launches ‘Liquid Football’ with Joe Media

Entering a new football season, Paddy Power marketing continues to develop deeper content-led propositions seeking to drive deeper engagement with football audiences UK Marketing news source The Drum has revealed that Paddy Power has developed new social media show ‘Liquid Football’, in partnership with leading digital publisher Joe Media.  The ‘long-form’ video and audio show is hosted by Sky Sports …

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William Hill embarks on transitional journey posting group losses of £63m

Publishing its interim 2019 results (26-week period ending 2 July), FTSE250 William Hill Plc details solid progress on the firm’s five-year business transformation strategy (announced November 2018) focusing on the three core areas of digital expansion, US market growth and retail realignment. Updating investors, William Hill stated that H1 2019 trading reflected the ‘different challenges and opportunities’ that the group …

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