Xtremepush has bolstered its omnichannel customer engagement platform by launching its betting-specific ‘Real-Time Sports Feeds’ designed to optimise operators ‘live campaigns’ reach and engagement with target audiences.  New Business Executive Will Hansen states that Xtremepush’s sports feed can deliver new dynamics to bookmakers’ standardise marketing plays.  SBC: Hi Will; thanks for the catch-up… Why are Real-Time Sports Feeds such an …

Genius Sports has announced the launch of its new ‘Genius Marketing Suite’ – an “all-in-one fan marketing solution specifically developed to transform how partners identify, engage and retain sports fans.” Customised to fit individual clients’ needs, the Genius Marketing Suite enables brands, sponsors, sportsbooks, leagues and teams to optimise every stage of their fan marketing journey. The suite will provide …

Dutch licence holders have been warned that they must ensure all efforts to maintain ‘safe play and safe environments’ for consumers in 2023.  The warning was delivered as the headline message of the Kansspelautoriteit’s (KSA), the Dutch Gambling Authority, ‘2023 Supervisory Agenda’. As regulatory supervisor, the KSA maintains the three principal objectives of its ‘2020-2024 Strategy’ to ‘protect and inform …

Playtech Plc has notified investors that it is seeking for English Courts to determine its joint-venture dispute with LatAm business partner Grupo Caliente.  The FTSE250 gambling technology group has served as Caliente’s lead online gambling systems supplier since 2012, a partnership that was expanded to launch the ‘Caliplay Mexico’ joint-venture in 2014. However, Caliente has disputed whether it maintains an …

Better Collective AS has upgraded its full-year 2022 guidance as the business hits its primary target of generating $100m from US activities. Publishing a Q4 trading update, the Stockholm-listed media publisher registered group revenues of €86m (+63%). Headline growth mirrors the continued expansion of Better Collective’s US media network, which generated Q4 revenues of €34m (+71%). Period growth reflected “a …

Esports game data supplier GRID has partnered with DATA.BET to enhance the data capacity of its B2C esports solutions for key clients  The partnership has been formed to extensively expand the in-game data services available on the DATA.BET platform to B2C clients such as leading dedicated esports bookmaker GG.BET. GRID will provide DATA.BET partners with access to high-speed, accurate, and …

The European Commission (EC) has been notified of ‘Gambling Ordinance’ reforms submitted to safeguard Sweden’s online gambling marketplace further. The reforms are carried by Finansdepartementet, Sweden’s Ministry of Finance, with a desire to ‘minimise unlicensed gambling’, ‘counter match-fixing’ and provide “greater regulatory controls against black market threats”. The amendments are principally focused on strengthening the authority and direct controls of …

Ladbrokes has partnered with Powerleague to launch ‘Primetime Pitches’, a new brand initiative to expand the availability of local pitches to footballers across the UK and Ireland  The first-of-its-kind collaboration will see Ladbrokes provide free access to venues operated by Powerleague, who operate as the UK’s premier provider of small sized football pitches. Primetime Pitches will give footballers access free …

IGT Plc has been rewarded for augmenting its environmental contributions with a new ‘B’ score in climate change from Carbon Disclosure Project (CDP). The global environmental NPO has upgraded IGT’s score from last year to better reflect its improved environmental disclosure and performance. The new classification recognises the ‘coordinated actions’ taken by the global lottery and gaming firm on a …

l’Autorité Nationale des Jeux (ANJ), France’s unified gambling regulator, has stated that it is satisfied by the outcomes of its ‘World Cup assessment’, in which licensed operators observed its order ‘to reduce advertising pressure’.  As anticipated by ANJ, World Cup 2022 broke all previous French wagering records, as the event generated a total volume of €597m in stakes and €70m …