Rob Egan, Business Development Director at The Unit, looks at how free-to-play games have transitioned from their earliest implementations and how player segmentation could be key to their future success Since operators first began to launch free-to-play (F2P) games, the entire landscape for the game type has changed. At that time, the focus was on using the games to acquire …

The UFC’s UK and Ireland-focused partnership with bet365 has been extended for the third year running and expanded to include new markets across Europe. Continuing as the official sportsbook partner of the UFC for the UK and Ireland, bet365 has secured a widening of the deal’s international scope to cover Bulgaria, Denmark, Germany, Greece, Italy, Netherlands, Spain and Sweden. The …

GambleAware’s latest study, conducted by YouGov, has examined links between the exposure of gambling activity as a child and later life experiences of problem gambling. The survey questioned a sample of 18,000 to gauge the extent of gambling participation and problem gambling in the UK, using the measurements of the Problem Gambling Severity Index (PGSI). PGSI scores are based on …

Atlas-IAC has hired Miloslav Ivanov as the latest member of its senior management team, with the new addition taking on the role of Chief Sales Officer. One of Ivanov’s primary responsibilities will be to establish strong partnerships with Atlas’ global client base, playing a role in its plans for continued growth throughout 2023. The company is targeting a stronger presence …

EveryMatrix has signed terms to use Complitech, a compliance database supplied by ComplianceOne Group’s Maxima Compliance holding. Complitech provides users with updated and technical compliance requirements from over 50 regulated global jurisdictions as well as gap analysis tools to assess the workload of new market entries This is based on the markets where a product is already live, with the …

The Belgian Competition Authority (BCA) has objected to a horse racing betting distribution agreement between Ladbrokes and Pari-Mutuel Urbain (PMU). Particular criticism was levied at the potential for the deal between the UK and French companies to limit the operator’s competition with one another in Belgium, breaching local and EU anti-competitive laws. Ladbrokes is founded and headquartered in London and …

Esports betting provider GG.BET is preparing for its newest esports event, Match of LeGGends, featuring Team Vitality and NAVI. The company will offer a range of exclusive betting markets on the event for esports punters, while also planning social media activities and esports prize draws. Scheduled to take place on 8 July, Match of LeGGends will feature ‘long awaited’ rosters …

Fitzdares has upped the ante on its on-track betting operations, opening ‘The Fitzdares Arms’ pub at Royal Windsor Racecourse this week. The pub is open to Fitzdares members and racegoers on 3 July, enhancing the members experience with a traditional focus on racecourse wagering and hospitality. Based in West London, Fitzdares operates with a ‘strong focus on customer  relationships’ via a …

Bplay, an omnichannel betting brand operated by Gaming Innovation Group (GiG) client Boldt Group, has launched in its fifth jurisdiction in Argentina. The operator made its debut in the country’s seventh largest province, Mendoza, building on an existing presence in the City of Buenos Aires, Province of Buenos Aires, Santa Fe and Entre Ríos. Whilst expanding Bplay’s reach in Argentina, …

UK amusements and high-street gaming trade body Bacta is due to provide evidence to a cross-party group of MPs this month, discussing the Gambling Act review. The association’s Chief Executive, John White, will outline the interests of the British land-based gambling sector to members of the Culture, Media and Sport Committee on 11 July. Unveiled in April, the Gambling Act …