Betsson AB has launched a new advertising campaign targeting several markets across its international operations, specifically its established territories in Europe and Latin America. The ‘A bet makes the difference’ campaign encompasses a series of commercials developed by Betsson’s in-house advertising team, with a focus on the ‘elevating excitement’ of betting rather than big wins. Stockholm-listed multinational Betsson plans to …

Ygam’s ‘Mindful Resilience’ workshops have been validated by a Responsible Gambling Council (RGC) evaluation, one of its partners in the programme, showing a positive response from participants. The RGC reported that 91% of participants in the workshops rated the programme as ‘good’ or ‘very good’. Around two-thirds of participants – which included GPs and nurses, among other healthcare professionals – …

“The White Paper was worth the wait,” Rank Group CEO John O’Reilly informed SBC after the publication of the firm’s financial results for 2022/23, when quizzed about his confidence in the post-Gambling Act review landscape. Whilst some operators – particularly those with a focus on sports betting – have expressed  dissatisfaction with the review’s proposed reforms and a lack of …

MGM Resorts International has extended its reach in Europe, building on its acquisition of established multinational igaming operator LeoVegas by launching its BetMGM brand in the UK. BetMGM began as a joint venture between the Las Vegas-based entertainment conglomerate and London-headquartered international group Entain. However, the UK brand will operate outside of this joint venture, using LeoVegas platform as well as …

Delasport and Videolosts have entered into a new partnership focused around strengthening the latter’s sports betting offering. The Malta-based operator will integrate Delasport’s API across a range of sports markets to bolster its sportsbook platform. Having operated in the igaming space since 2011, Videoslots entered sports betting with a product launch in 2020. Delasport’s feed will be distributed to over …

The gambling regulator of New South Wales (NSW), Liquor and Gaming NSW (L&GNSW), has secured court action against online bookmaker Bet Right. Amidst a wave of reform across Australia’s most populous state, Bet Right has been fined AUS$20,000 by L&GNSW for illegally offering boosted odds. NSW has strictly enforced marketing laws which prohibit certain advertising and promotions practices which may …

The Hippodrome, one of London’s oldest and most prominent casinos, has depended its partnership with gambling harm consultancy EPIC Risk Management. EPIC will coordinate a pilot programme at the venue to highlight the need for harm minimisation training in UK casinos. The consultancy will work with licensed and unlicensed customer-facing staff to ensure safer gambling is treated as a key …

bacta’s engagement with the political sphere continued this week as the UK amusements industry trade body gave evidence to the Treasury Select Committee. The association’s CEO, John White, addressed MPs on the committee – chaired by Conservative Party MP Harriett Baldwin – about banking challenges currently facing the amusement sector. Amusement arcade members have become increasingly concerned about ‘being unfairly …

The Advertising Standards Authority (ASA) has ordered Hillside Sports – the registered name of bet365 – to avoid using ‘a person or character’ with appeal to under-18s after investigating a Twitter advert by the company. bet365 had prompted a video advert posted on the Sky Sports Premier League’s Twitter account which featured then Arsenal midfielder Granit Xhaka. Text in the …

Ryan Thurburn has joined Racecourse Media Group (RMG) senior leadership as its first Chief Product Officer (CPO), bringing with him extensive experience of bookmaking business. The new CPO’s prior roles in betting and gaming have included tenures at high profile omnichannel operators, including a stint as Head of Sportsbook Product at Entain and Head of Product for its Ladbrokes Coral …