GambleAware has published its evaluation of gambling support services in England and Wales, identifying key facilitators, barriers and opportunities in the provisions of Citizens Advice centres throughout the jurisdiction. Citizens Advice delivered the Gambling Support Service in England and Wales between October 2018 and March 2021, using offices spread across all 12 regions of the two countries, and screening a …
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Parimatch links with UESF to enhance esports offering
Parimatch has strengthened its foothold in esports via a partnership with the Ukrainian Esports Federation (UESF), ahead of an upcoming Counter Strike: Global Offensive (CS:GO) and Dota 2 championship. The UESF Parimatch Championship of Ukraine will commence on 17 July, beginning with an online segment which will conclude on 3 October, whilst the Grand Final will take place in Kyiv’s …
Read More »Wag.io rebrands as Mitigatr to implement ‘outside of the box’ approach
Gaming compliance software provider Wag.io has announced its rebranding with new identity Mitigatr, marking a transition into a fully managed affiliate compliance solution. The new brand identity reflects Mitigatr’s change from being a technology provider to offering tech-enabled solutions and end-to-end services for its igaming operator clients. Mitigatr’s team stated that the motivation for the ‘significant rebranding’ arose due to …
Read More »SoftSwiss announces Affilka website launch
Affilka, SoftSwiss’ affiliate marketing tool, has announced the launch of its own independent website, as it comes close to securing over 100 partners. Originally launched as part of the SoftSwiss Online Casino Platform, Affilka evolved into a standalone product in 2018, and began operating under its current brand name in November 2020. The team behind the product has over 10 …
Read More »William Hill partners with Contentstack to drive ‘aggressive strategy’
William Hill has enlisted Contentstack as its core content experience platform, with the long-term goal of supporting an ‘aggressive strategy’ focused on becoming an international, digitally led business. An entirely rebuilt online portfolio of the operator’s properties will become available in June as part of updates to the William Hill Vegas casino vertical. A centralised hub of William Hill offerings …
Read More »ASA clears Ladbrokes for ‘Goonies’ themed slot ad
The Advertising Standards Authority (ASA) has decided not to uphold a complaint against Ladbrokes relating to a new slot game themed around the 1980s film The Goonies. In a paid-for Facebook post for Ladbrokes, seen on 31 March, the slot in question was advertised with the statement ‘Play The Goonies Jpk at Ladbrokes. Get 30+ Free Spins on top of …
Read More »Oxford Stadium ‘delighted’ to get greyhound racing ‘over the line’
The Oxford Stadium greyhound track is due to reopen in December, following the acquisition of a 10 year lease from owners Galliard Homes by Kevin Boothby. The stadium, located in the Cowley district of the city, last hosted greyhound racing in 2012, and Boothby – who manages Towcester and Henlow greyhound tracks – has also expressed an interest in reopening …
Read More »Kindred launches ‘Bettor Time’ to achieve 0% harmful gambling revenue
Kindred has partnered with Zafty Intelligence and Assissa Consultancy Europe to launch its ‘Bettor Time’ app, as part of its wider commitment to generating 0% of revenue from harmful gambling by 2023. The Bettor Time app is designed to assist customers with staying in control of their gambling behaviour by monitoring app usage and alerting users to potentially harmful changes in …
Read More »Stats Perform initiates ‘successful partnership’ with Moldova football authority
Stats Perform has added the Football Association of Moldova (FMF) into its client portfolio as part of a new two-year agreement aimed at safeguarding sporting integrity in the country. The sports analytics firm will analyse and monitor all fixtures in the Modolovian top-flight Divizia Națională, in order to identify and counter potential match-fixing and sporting corruption. Leveraging AI and technology, …
Read More »SoftSwiss Sportsbook boosts igaming foothold with N1Bet
SoftSwiss Sportsbook has secured its second partnership in under a month, launching a new sports betting project with N1Bet to further establishing its foothold in the igaming market. The new partners intend to leverage the project to provide a standard sports betting platform package, covering over 10,000 live events across 70 sports and more than 1,200 betting markets. N1Bet’s addition …
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