Pursuing enhanced bettor engagement for its clients, esports data and odds supplier PandaScore has launched a bet builder product. The latest development in the expansion of PandaScore’s product portfolio, following rollout of the Widget 2.0 offering earlier this year, the new offering will cover popular titles such as SGO, League of Legends and Dota 2. This has included incorporation into …

Expanding its commercial reach into Peru, sportsbook platform provider Altenar has finalised an agreement with local operator Apuesta Total. As the Peruvian firm’s tech partner, Altenar has set out to deliver a ‘360-degree operation’, encompassing technology provision for its current market activities, as well as ’prospective future’ capabilities. The duo first began collaborating in mid-August, integrating Altenar’s solutions into Aquesta’s …

Sergei Efimenko, Chief Executive of Atlas-IAC, provides an in-depth breakdown of how automation has disrupted all active components of modern sports betting beyond simple price alignment. Efimenko warns sports betting operators to prepare for the next wave of AI led automated innovations, that will improve the customers experience but complicate industry tech stacks. SBC – Thanks for speaking to SBC, …

Sportsbet and bet365 have found themselves under a regulatory spotlight in Australia, as the country’s financial watchdog continues its ‘extensive supervisory campaign’. The Australian Transaction Reports and Analysis Centre (AUSTRAC) has ordered the appointment of external auditors to assess both companies’ compliance with national money laundering and anti-terrorist financing legislation. AUSTRAC states that the end objective of the audit is …

Further solidifying its visibility in professional esports, Parimatch Tech’s flagship betting brand has partnered with Team Secret. The agreement between the online bookmaker and Team Spirit centres around a shared commitment to ‘strengthening the global esports community’, according to the firm.  As official betting partner, Parimatch branding will feature in-game and on the team’s jerseys and hoodies, whilst the duo …

William Hill has signed a partnership with the Scottish top-flight’s Celtic FC, becoming the club’s official in-stadium betting partner. This will allow the 888Holdings-owned brand to operate betting facilities at the Scottish Premiership champions’ Celtic Park stadium for the next two seasons.  The bookmaker plans to offer exclusive offers and promotions to Hoops fans as the 2022-23 campaign continues, with …

Several media rights distribution deals for the Melbourne Cup and Breeders Cup, two of Australia and North America’s flagship racing fixtures, have been signed by HBA Media. Of significance to UK viewers, HBA has signed another contract with ITV, marking the return of stateside racing content to the free-to-air channel, as the network makes its second broadcast of the Breeders …

Since the advent of in-play and live wagering, microbetting has emerged as a notable phenomenon – and according to OSAI’s Olly Paulovich, should not be dismissed by operators as ‘another one-day trend’. Following the launch of its QuickBets product for table tennis last month, OSAI’s Head of Marketing explained the microbetting phenomenon to SBC News, and how the firm is …

Australia has overhauled the country’s responsible gambling messaging, notably ditching the ‘gamble responsibly’ phrase, according to international media reports. In its place, the Labor Party government of Prime Minister Anthony Albanese has introduced seven new phrases to be implemented across gambling advertising and marketing in the country.  The new messages, which are set to be rolled out across televised – …

Sportsbook and PAM provider Atlas-IAC has appointed a new Head of Sales for Latin America, hiring Eddie Morales. Morales’ first task as Head of Sales for Iberia and LatAm at Atlas will be to showcase the company’s products and services at the SBC Summit Latinoamérica this week. His remit at the Miami conference and exposition event will be to unveil …