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Ted Orme-Claye
Born in Nottingham and somewhat educated in Yorkshire, Ted joined SBC Media in late 2020 after graduating with a Masters Degree in journalism from the University of Leeds. Ted has worked as a journalist on SBC News, Insider Sport, Payment Expert and Lottery Daily and has been a regular on the iGaming Daily podcast since its launch. He became an editor in 2023 on the Payment Expert & Insider Sport team before taking the lead on SBC News in 2025.
Latest
An official ball for the 2026 FIFA World Cup, which Sky Bet and Paddy Power have launched campaigns around
01:00
BREAKING
Marketing
Time to read: min
Could Sky Bet and Paddy Power have taken a gamble with their World Cup campaigns?
June 2, 2026
Chicago, Illinois, one of the 17 states where bet365 is active
BREAKING
Interviews
Time to read: min
“We’re not interested in copying and pasting” - bet365’s CMO on firm’s North American journey
June 2, 2026
Stake, which has come under fire from Entain
BREAKING
Sportsbook
Time to read: min
Stake makes Argentina its fifth Latin American market
June 1, 2026
Tiesto banner for SBC Summit Lisbon headline
BREAKING
Events
Time to read: min
Tiësto to headline INFINITY Lisbon at SBC Summit 2026
June 1, 2026
flutter branding in the US, on the side of the New York Stock Exchange
BREAKING
Featured News
Time to read: min
Flutter board’s bid for greater share control falls short
June 1, 2026
BREAKING
Events
Time to read: min
SBC Summit Canada reinforces role as industry’s meeting point amid Alberta momentum
May 29, 2026
The coastline of Namibia, which has become Sunbet's third market in Africa
29:46
BREAKING
Sportsbook
Time to read: min
Africa Overview: Sunbet and BetPawa take on new markets
May 29, 2026
A historic bridge in Bosnia. one of the six Balkan nations represented in the BGF
BREAKING
iGaming
Time to read: min
Balkan gaming industry lacing up gloves for black market fight
May 29, 2026
SBC Summit Americas marekting and affiliates banner
BREAKING
Events
Time to read: min
SBC Summit Americas to address the new realities of affiliate growth in Latin America
May 28, 2026
Dumbbell weights, symbolising Bally's 'position of strength' as described by CEO Robeson Reeves
BREAKING
Featured News
Time to read: min
Bally’s Intralot CEO: we took on UK taxes “from position of strength, not retreat”
May 28, 2026
SBC Summit Americas banner
BREAKING
Events
Time to read: min
SBC Summit Americas’ Leaders Stage to tackle AI, prediction markets, and regulatory reform
May 27, 2026
British pound notes, symbolising the Gambling Commission's new rules on deposit limts
BREAKING
Player Protection
Time to read: min
Commission pushes back deposit limit deadline in midst of UK affordability debate
May 27, 2026
Cityscape of Helsinki, capital of Finland
BREAKING
Europe
Time to read: min
Get planning, or die tryin’ - words of advice for Finland’s 2027 market launch
May 27, 2026
Stadium of Light, home of Premier League club Sunderland AFC
BREAKING
Features
Time to read: min
Bookies Corner: looking back on a Premier League season to remember ... or forget
May 26, 2026
SBC Summit Americas payments track banner
BREAKING
Events
Time to read: min
PIX, AI, and digital wallets take centre stage at SBC Summit Americas’ LatAm payments & tech track
May 22, 2026
Various sports, representing SBC News' Sponsor Spotlight
BREAKING
Sport
Time to read: min
Sponsor Spotlight: Betano, Betfred and FanDuel land huge deals
May 22, 2026
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