Sam Cooke

Oddschecker signs up Robbie Fowler for Euro 2016

SBC News Oddschecker signs up Robbie Fowler for Euro 2016

Liverpool legend and former England international Robbie Fowler has signed a deal with Oddschecker to become a brand ambassador for the duration of Euro 2016.  The Premier League’s sixth highest goal scorer who finished his career in Thailand will be providing his views on England specifically and Euro 2016 in general via the Oddschecker platform. Both Fowler and Oddschecker will be hosting a …

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Sportsbet aiming to be the top bitcoin only sportsbook

SBC News Sportsbet aiming to be the top bitcoin only sportsbook

Coin Gaming, the operator of bitcoin casino Bitcasino.io, has launched Sportsbet.io, a new bitcoin-only sportsbook ahead of Euro 2016.  The new operator has gone live giving bitcoin users a new option for betting on the sports betting’s biggest gambling event of the year. Euro 2016 is expected to attract the equivalent of at least 1.5m BTC (£465.3m) in bets across the …

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Psycho promotes Betfred’s new Voice Bet app

SBC News Psycho promotes Betfred's new Voice Bet app

Former England international and star of Euro 96 Stuart Pearce is the face, or rather the voice, of Betfred’s latest advert to promote its new app ahead of the Euros.  The innovative app, which is available on both iOS and android, was developed in-house and allows customers to place their bets using voice recognition technology. The Betfred Voice Bet app will be launched …

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Paddy Power delivers unofficial Scotland Euro 2016 anthem

SBC News Paddy Power delivers unofficial Scotland Euro 2016 anthem

Irish bookmaker Paddy Power has released its latest video; an (assumedly) unwarranted Euro 2016 anthem for Scotland. It features a host of Scottish celebrities including Michelle McManus, The Krankies, and ex-footballers Frank McAvennie and Andy Goram amongst a group marching through the rainy Highlands singing along with bagpipes and a drum keeping the rhythm. No Scottish stereotype is forgotten with a stand selling deep …

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Arsenal and Betfair renew and expand partnership

SBC News Arsenal and Betfair renew and expand partnership

It has been announced that Arsenal and Betfair have renewed and expanded their partnership until 2019. The new deal sees Betfair become the club’s Official Betting Partner in the UK, Europe, South and Central America. The terms of the expanded partnership also gives Betfair increased branding at all domestic fixtures played at Emirates Stadium and additional hospitality on a matchday …

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ELEAGUE debut hits over 500,000 viewers

SBC News ELEAGUE debut hits over 500,000 viewers

The much anticipated new CS:GO competition ELEAGUE aired live on TBS last week and hit a total viewership of 509,000 during its primetime Friday night slot. It was also broadcast internationally via local networks throughout Europe, South East Asia and Latin America as well as via Huamao in China and Starladder in Russia. During the debut week of the competition the …

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Esports Betting Summit Review – Part 2 – Don’t be a dad at a disco

SBC News Esports Betting Summit Review - Part 2 - Don't be a dad at a disco

The afternoon sessions at the Esports Betting Summit focused more on understanding esports customers and how to build a brand which appeals to them.  The Betgenius Esports Panel took place just before lunch and the topic of the World Esports Association (WESA) was briefly discussed. Ben Conroy, Esports Product Manager at Sky Betting & Gaming, made the valid point of whether …

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