Martyn Elliott

Sportingtech: Brazilian regulation promises to see the market flourish

SBC News Sportingtech: Brazilian regulation promises to see the market flourish

Brazilian President Lula da Silva recently signed provisional measure No. 1182 and the bill that will regulate the sports betting industry, with Congress expected to analyse and review the proposal. This is welcome news for platform supplier Sportingtech, which has already made its mark in Latin America and is eagerly awaiting the opportunity to further enhance its impressive footprint. Writing …

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Betsson: Tackling the evolving world of affiliate marketing

Betsson Group Affiliates

As developments in technology and the spread of regulation continue to drive change in the international betting and gaming industry, the challenges of running a successful affiliate programme also evolve. To find out more about what that means for operators, SBC News spoke to Betsson Group Affiliates’ Head of Affiliates Triston Smook. Ahead of participating in this week’s iGB L!VE …

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Genius Sports extends Premier League, EFL & SPFL official live betting data deal

Genius Sports Premier League data

Genius Sports has won an extension running until the end of the 2024-25 season to its exclusive low latency official data partnership with Football DataCo (FDC), the data rights holder for UK football. The deal will see Genius Sports continue to be the exclusive official supplier to the global sports betting industry of live data from the English Premier League, …

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Aposta Ganha hires Hugo Baungartner to drive international growth

SBC News Aposta Ganha hires Hugo Baungartner to drive international growth

Brazilian sportsbook and casino operator Aposta Ganha has appointed Hugo Baungartner to the role of VP for Global Markets as it prepares to launch its international growth strategy.  The company has ambitions to expand beyond its home market and plans to launch in several new territories later this summer.  Baungartner is a veteran of more than a quarter of a …

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Codere Online adds ex-888 marketing head Michal Elimelech to board

Codere Online

Codere Online has moved to strengthen its leadership team with the appointment of former 888 Holdings Head of US Marketing Michal Elimelech to its board of directors. She replaces Oscar Iglesias as one of four directors nominated by the group holding company Codere Newco, although Iglesias will continue in his role as Chief Financial Officer of Codere Online.  Elimelech is …

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Balkan Bet selects Oddin.gg to power esports offering

Oddin.gg Balkan Bet partnership

Serbian operator Balkan Bet has moved to offer esports betting by signing a partnership agreement with specialist supplier Oddin.gg. The deal will see Balkan Bet utilise Oddin’s advanced iFrame solution, which includes odds feeds, risk management and UI/UX, to power a comprehensive range of esports markets, such as popular League of Legends, CS:GO, Dota 2, and Valorant events. Mirza Capra, …

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Pixbet licence approval strengthens WeAreGame’s position in Brazil

Pixbet wins Rio de Janeiro licence

WeAreGame, the sportsbook and igaming platform provider, has seen its position in Brazil strengthened by the news that its client Pixbet has been approved for a sports betting licence in Rio de Janeiro. Loterj, the Permanent Bidding Committee of the Lottery of the State of Rio de Janeiro, has confirmed that Pixbet has achieved the first stage of the accreditation …

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TotoGaming reveals rebrand and announces Romania expansion

TotoGaming rebrand

TotoGaming, the long-established Armenian sports betting and igaming operator, has unveiled its new brand identity and announced plans to expand into Romania. The company marked the launch of its new brand logo and slogan – TotoGaming Champion’s Decision – with a spectacular event entitled GenTo., which included a sound, light, and holographic show telling the story of its 19-year history.  …

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Morten Tonnesen: Shaping the future of sportsbook app UX

Shape Games at Kambi's Festival of Sportsbook

The next generation of sportsbook apps will be personalised, sociable and of the quality level that the Netflix generation has come to expect, according to Morten Tonnesen, CCO of front end technology specialist Shape Games. Speaking at Kambi’s Festival of Sportsbook, Tonnesen said that while the industry had adapted well to the mobile-first world in terms of its ability to …

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