The SBC Awards 2019 ceremony is fast approaching and the shortlisted companies are eagerly awaiting one of the most prestigious events in the sports betting and igaming industry calendar.  The awards were originally founded to recognise the achievements of the companies driving innovation and growth in the gaming sector, and since their inception in 2014 have grown significantly both in …

SBC has moved to further strengthen its close associations with the world’s leading sports betting and igaming operators with the appointment of Kelly Kehn to the key role of Global Relationships Director. Kehn is highly-regarded in the gaming industry, holding a number of senior positions over the last eight years, most recently as the Co-Founder of All-In Diversity Project, the …

The status of the Betting on Sports and CasinoBeats Summit events as the leading forums for international operators was further strengthened by a 37% increase in operator delegates at the 2019 edition. The September events, which were both held at Olympia London, saw representatives of 190 operators based in 36 different countries and serving every major market in the world …

SBC has been accepted as an associate member of The European Lotteries (EL), as it continues to strengthen its working relationship with the state lotteries sector. The membership of the leading European umbrella organisation of national lotteries has been approved by EL’s Executive Committee and is expected to be fully ratified at the General Assembly in June 2020.  SBC has …

Promoting a sportsbook via Google is an increasingly complex and competitive exercise, but the rewards for operators that get it right can be huge.  SBC caught up with Jack Rose, Head of Sports & Gaming at digital marketing agency Receptional, to talk keywords, smart bidding and video advertising. Speaking ahead of the SBC Award-nominated agency’s What’s New in Search Marketing …

The SBC Webinars series continues on Wednesday 13 November with A Christmas Snap Election Calls, which will see our panel of political betting experts reconvene to discuss their seasonal gift from UK parliamentarians.   News of the first December General Election since 1923 means bookmakers can look forward to closing the year with 2019’s most intriguing betting market, as punters target …

Dutch football great Ruud Gullit and former Sky Sports presenter Kirsty Gallacher have been confirmed as the hosts for the SBC Awards 2019, which take place on 3 December at London’s stylish Battersea Evolution venue.  The event recognises excellence among sports betting and igaming operators, affiliates and suppliers, with the winners set to be announced in front of an audience …

FanDuel Group and The Stars Group lead the North American charge at the SBC Awards 2019 with places on the shortlists of the headline operator categories.  The SBC Awards, which take place in the stunning setting of Battersea Evolution in Central London on Tuesday 3 December 2019, were established to recognise excellence in the sports betting and igaming sectors around …

The SBC Webinars series continues on Wednesday 30 October 2019 when CasinoBeats presents Sweden’s Gaming Trial: Tricks, Treats & Take-Downs.  Building on the compelling and much-praised Swede Dreams session at the recent CasinoBeats Summit in London, the webinar will see a panel of Swedish market experts undertake an in-depth examination of the market since re-regulation at the start of the …

Industry powerhouse bet365 will be hoping to make it six in a row when the winner of the Sportsbook of the Year prize is announced at the SBC Awards 2019, but it must see off strong international competition to do so.  The victors of all 41 SBC Awards will be unveiled in front of an audience of more than 700 …