Luke Massey

Unique gaming solution to drive “significant global expansion” for Finunion

Finunion

Finunion has targeted market share in Europe, Asia, LatAm and Africa after the successful deployment of its proprietary software for the Finbet brand. Founded in 2015, the company is ready to take its unique gaming solution to markets across the globe. It already provides a turnkey solution for both Finbet.kz – a multichannel brand for the Kazakhstan market – and …

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Askott announces esports-first platform extension

Askott - Copyright: lculig / 123RF Stock Photo

Operators setting up an esports-first gambling brand can get to market quickly through the new Chameleon platform from Askott Entertainment. By default, the B2B iGaming platform provides fixed odds betting on both esports and sports, pool betting on esports, fantasy esports and proprietary casino games. Chameleon 1.0 is currently only licensed in Curacao, but is in the process of adding …

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Three betting brands become five for Campeón Gaming Partners

Campeón

Campeón Gaming Partners has increased its appeal to global online gaming affiliates by expanding into a wider range of ‘geos’ and adding new payment methods pertinent to each of these new target markets, which includes Canada and Brazil. The igaming operator and affiliate network already includes European-focused sportsbook and online casino brands CampeonBet and EvoBet, along with SvenBet – a …

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BtoBet launches dedicated content for the African market

Innobet

BtoBet has launched a new portfolio of dedicated content for the African market focused on sportsbook, virtual sports, novelty bets and casino. The company’s Chief Marketing Officer Sabrina Soldà said that this new content had been designed to present local players with a more customised and tailored betting experience. “There is a general misconception that the challenges in Africa from …

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The FA investigates Yerry Mina for Betjuego promotion

Mina

The FA is investigating Everton defender Yerry Mina for taking part in a video in his home country of Colombia to promote Betjuego. As reported by Sky Sports, it appears that Mina – who joined Everton from Barcelona in the summer of 2018 – may have breached the FA’s rule E8(3). The rule states: “An individual Participant (player, coach, agent etc) …

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SBC signs up Champions League finalist for industry tournament

Mendieta

Spanish football legend Gaizka Mendieta will be playing in the second edition of the SBC Championship, held on Wednesday 22 May at Stamford Bridge. Backed by headline sponsor Trustly Group, alongside supporting partners BetConstruct and Catena Media, the 16-team five-a-side football tournament will once again be officiated by former FIFA and Premier League referee Dermot Gallagher. Midfield maestro Mendieta, who …

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1xBet gets ready to enter the North American market

1xBet

Just three weeks after 1xBet sponsored Betting on Sports America in New Jersey, we caught up with Alex Sommers – the company’s director of affiliate marketing – to discuss entering the US, and why 100 million adult bettors is a good indicator of the country’s potential to house the world’s largest gambling market. SBC: US punters are said to crave a more …

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Eight out of 10 virtual bets in Africa placed through Golden Race

Golden Race

Eight out of 10 bets placed on virtual sports in Africa last year were facilitated by Golden Race, through either the company’s Golden Box or Online platform. That was one of the key messages from the firm’s CEO Martin Wachter as part of an interview at last month’s Betting on Sports America conference in New Jersey. Wachter also spoke about …

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Better Collective Spotlight: Applying ‘In-House’ SEO excellence to Brazilian facing brand

SEO

Better Collective has been crowned Best In-House Team at the inaugural SEMrush Nordic Awards for the work between its in-house Organic Performance and Digital Intelligence teams on the optimisation of Brazilian facing website Sites de Apostas. The leading igaming affiliate, who this week reported Q1 revenues up 97 per cent, said that the award was proof that its growing stable …

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Betinvest: Tailoring the iFrame solution for Asian operators

iFrame

Betinvest has taken a leap into the world of esports through its industry-first customisable iFrame solution. Vitalii Humeniuk, the firm’s esports development manager, and Valentyn Kyrylenko, VP of Business Development, spoke to SBC News about the development of its solution and why it is such a good fit for Asian market operators. SBC: Hi Valentyn, can you outline the key …

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