Luke Massey

Bingo: Why diversification is key to breaking from the crowd

bingo

It’s undeniable that in a market as competitive as iGaming, diversification is paramount when attracting new customers writes Claire McDaid, VP of Bingo at Pragmatic Play. Ever-increasing competition from new suppliers rapidly entering the market has led operators to undertake more streamlined relationships with their providers. The higher level of competition has also forced these operators to focus their resources …

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DATA.BET to make esports data debut in $250,000 ICE tournament

DATA.BET

DATA.BET will kick off its bid to become the industry’s most comprehensive esports solutions provider by supplying the official data for a $250,000 CS:GO tournament played out at ICE London, and streamed to an online global audience in excess of five million. The tournament has been produced in partnership with GG.BET, for which DATA.BET has exclusive data rights. It will …

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NSoft business team grows by more than 200% in 2019

NSoft

The entire business team for NSoft grew by more than 200% in 2019, after the sports betting software provider made international growth one of its investment priorities for the year. The company’s presence steadily increased in accordance with this international growth action plan. NSoft now has offices in Croatia, SAR, Costa Rica and Singapore, besides the company’s HQ in Mostar …

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Bragg’s sports media subsidiary GMS gets NJ affiliate approval

GMS

GiveMeSport (GMS), a sports media subsidiary of the Bragg Gaming Group, can now direct users to New Jersey-licensed sportsbook websites after being granted a vendor licence by the New Jersey Division of Gaming Enforcement (DGE). This means that GMS, a publisher which reached over 320 million unique Facebook users and racked up 1.1 billion Facebook video views in 2019, can …

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Keith Galea, Helio Gaming: Making lottery products more accessible to players

Helio

Having successfully shaken up the lottery sector, betting on lottery providers have been met with several regulatory roadblocks over the last few years, particularly in mainstream markets. Yet Helio Gaming, which counts the concept as just one part of its flexible gaming engine, was well prepared for such an eventuality.  The Malta-based provider is targeting Africa and Asia as part …

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Sporting Solutions wins Norsk Tipping tender

Norsk

Sporting Solutions has won a tender to supply Norwegian state-run operator Norsk Tipping with pricing and risk management services. The decision followed a competitive procurement process in which six companies applied to deliver data and risk management services for the operator’s new sports betting solution. The services will be integrated into the sports betting solution powered by Optima, who last year …

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BetConstruct plans 2020 ‘What-If’ coaching boost through AJNA

AJNA

Sports coaches will be boosted by What-If game analysis as part of 2020 plans for BetConstruct’s AJNA – a live scouting data solution for the firm’s FeedConstruct division. AJNA, or Third Eye, was presented at last year’s ICE exhibition (see video above) as an artificial intelligence (AI) powered real-time video analysis tool for live football, helping sports organisations to automatically …

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Tommy Kearns, Xtremepush: Why multichannel player journeys are a must-have for sportsbooks

multichannel

The multichannel player journey builder has become one of the most popular features of the Xtremepush engagement and analytics platform, said the firm’s CEO Tommy Kearns.  Kearns was speaking to SBC News following last month’s SBC Awards, where Xtremepush won the award for best Marketing & Services Provider of the Year (pictured).  It currently works with industry leaders such as …

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1xBet acquires five-year National Licence for Nigeria

1xBet wants to “set new standards of betting culture” in Africa after being granted a full National Licence to operate its sports betting brand in Nigeria until 2024. The licence strengthens the African presence for 1xBet – a long-term supporter of Nigerian football and and an official sponsor of the Confédération Africaine de Football (CAF).  1xBet is the registered trademark …

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Industry Report: New channels for BtoBet’s ‘player-centric’ Neuron 3 platform

Neuron 3

BtoBet has targeted “integration of a digitally wider channel spectrum” through Neuron 3 – a ‘player-centric’ platform supporting mobile, desktop, retail, social media and TV betting. The igaming and sportsbook provider believes that new single-solution platforms such as Neuron 3, which will be officially unveiled at ICE London, will reshape an industry “stuck in a phase where most larger bookmakers …

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