Luke Massey

Betinvest: Why sports mad Brazil is ready to be LATAM’s next Colombia

Betinvest

Valentyn Kyrylenko, VP of Business Development at Betinvest, discusses the huge potential of sports betting in Brazil, which of Peru and Brazil is better prepared to take the next steps towards regulation, and why betting operators need to be aware of the key betting habits across LATAM, where the average stake “totally differs” from Europe. SBC: You said in a …

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Sportradar meets MLB data needs ahead of European debut

Sportradar - 18825724 - baseball close up bat on the grass with room for copy

Sportradar was the best positioned to meet all of the “data distribution needs” for Major League Baseball (MLB), according to the league’s EVP of Gaming and New Business Ventures Kenny Gersh. Kenny was speaking as part of a media round table alongside David Lampitt, Managing Director of Sports Partnerships at Sportradar. SBC News was given exclusive access to the round …

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Nominations open for new look SBC Awards ceremony

SBC Awards

Stunning central London venue Battersea Evolution is the new home for the sixth edition of the SBC Awards on Tuesday 3 December. Nominations are now open here, with companies in the sports betting and gaming industries able to nominate themselves for any of the specialist industry awards, split across five key categories this year.  There will be 12 Operator and Affiliate …

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The future of pre-game betting: Should we pay our last respects?

pre-game

The development of technology in the 21st century, particularly from a sports betting standpoint, has been geared around providing customers with instant rewards. As Jakub Myszkorowski, Chief Commercial Officer at STATSCORE, aptly puts it. “We’re living in a time where people do a few push-ups and expect that the very next day they will turn into strongmen. The betting industry …

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Round table – Betradar: The future of sportsbook personalisation

Betradar

Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The next round table participant was Betradar, represented by its Managing Director for Managed Trading Services, Paolo Personeni. SBC: What role does pricing and risk have to play in …

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Marathonbet affiliate program gets AffiliateINSIDER management boost

Marathonbet

Marathonbet has injected “energy and expertise” into its affiliate program after striking a new deal with AffiliateINSIDER. As the new affiliate management agency for Marathonbet, AffiliateINSIDER has set about combining strategy and program management with the bespoke marketing services to widen the online sports betting and gaming operator’s global reach. Marathonbet, who this week announced a new multi-year deal with …

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SBC partnership extends All-in Diversity message

All-in Diversity

The All-in Diversity Project has signed a strategic deal with SBC (Sports Betting Community), which will enable it to communicate its drive for greater industry diversity to a much wider audience. SBC is seen as one of the industry’s key information providers and organises the leading dedicated sports betting events in the industry. It joins the group’s impressive list of …

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Tommy Kearns, Xtremepush: Smashing the data silos for a Single Customer View

live betting

As the company behind the platform that helped Oddschecker to run more than 100 tactical marketing campaigns across five channels during this year’s Cheltenham Festival week, Xtremepush is making its mark on the sports betting industry. We spoke to the firm’s CEO Tommy Kearns, who explained why ‘monolithic’ cloud solutions are being replaced by purpose-built platforms. This allows brands to …

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OPTIMA passes South Africa certification test

Copyright: rawpixel / 123RF Stock Photo

Award winning betting technology supplier OPTIMA is ready to service the regulated gambling market of South Africa after obtaining the necessary Gaming Labs International (GLI) certification to deliver its OPTIMAMGS™ platform to operators in the rainbow nation. The sports betting and gaming solutions provider is now certified according to the regulations for online operations as well as for retail in Cape …

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BetConstruct joins Fantasy Sports and Gaming Association

BetConstruct

Online gaming and sports betting software provider BetConstruct has secured membership to the Fantasy Sports & Gaming Association (FSGA). Founded in 1998 as the Fantasy Sports Trade Association, the organisation was subject to a rebrand earlier this year, expanding its scope to include all new markets emerging in sports. It represents the interests of both fantasy sports and gaming companies …

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