After a breathtaking week of Champions League football, this edition of On The Ball analyses the repercussions of the latest round of European fixtures, as well as looking at some of Europe’s top clubs. Esports expansion for Manchester City After crashing out of the Champions League at the hands of Liverpool, Manchester City announced a new partnership with renowned Korean …

SIS (Sports Information Services), a renowned supplier of betting products to retail and online operators, has announced the renewal of its retail agreement with 49’s, and an expansion to cover international and online. The 49’s numbers games, live draws and virtual content have been included in SIS’s Retail TV Service for independent bookmakers and SIS’s ROW (Rest of the World) …

Punters are backing Katie Walsh and Baie Des Iles to make history on Saturday and achieve success in the Randox Health Grand National at Aintree. Walsh is bidding to become the first ever female winner of the National, having previously finished third in 2012. This year, riding the Ross O’Sullivan trained seven year old she is once again gunning for …

Bringing its racing policy in line with that of Coral’s, Ladbrokes has extended its ‘lay to-lose’ horse racing bets guarantee, which will be spread across all the operator’s retail outlets. As first reported by the Racing Post, The group had already put in place a policy to lay bets to lose no less than £5,000 per capita on all races …

Harry Kane and Tottenham have gone to extreme lengths to prove the England forward did get a touch for the second goal against Stoke last weekend, and Paddy Power are upping the ante in the Golden Boot betting markets. After Kane remained adamant that the goal was his, the bookmaker are offering odds on the goal making all the difference …

The seven year partnership between online sportsbook and casino operator, Bodog and Scottish League one leaders Ayr United has come to an end, as Bodog will step aside allowing CoinGeek.com take over the shirt branding of the club. Supporter of both The Honest Men and Bitcoin Cash (BCH), CoinGeek.com is the backer behind the deal but the club shirt will …

The biggest spectacle in the British horse racing calendar returns this weekend, as Aintree once again hosts the Randox Health Grand National. Aintree is anticipating that throughout the festival, which comes to a conclusion late on Saturday afternoon, it will welcome in excess of 150,000 racing enthusiasts. The National marks the culmination of three days of enthralling jump racing. Having replaced …

International friendlies frustrate more than they satisfy, but in a World Cup year they take on great importance for those coaches hoping to make an impression in Russia this summer. They also provide a final chance for fringe players to force their way into the reckoning for the main event. Undoubtedly, there will be players, perhaps still under the radar, …

Showcasing an appetite for expansive and varied sponsorship deals, the National Basketball Association (NBA) recently signed a groundbreaking partnership with YouTube TV, making it the first-ever presenting partner of the NBA Finals. In a multiyear partnership, that Wendell Scott, Senior Vice President, Multimedia Sales, ESPN described as “creative and innovative”, YouTube TV will be the presenting partner of The Finals …

Regulus Partners, the strategic consultancy focused on international gambling and related industries, takes a look at some key developments for the gambling industry in its ‘Winning Post’ column. UK: Gambling and gender – what crisis? Gambling has been on the wrong side of practically every issue recently, especially in the UK. Entirely separately to gambling’s regular whipping, there has been …