Entain anticipates that more than three million people will place bets on EURO 2020, with almost half of UK fans backing France to be the tournament’s winners. Ahead of the tournament starting tomorrow, Entain – the operating firm heritage bookmakers’ Ladbrokes and Coral – has revealed that its UK customers have placed the most bets so far with many putting …

NSoft’s long-term retail experience will become an invaluable asset for betting and gaming operators eyeing the biggest emerging markets in Latin America (LatAm) including Brazil. That’s because of the established retail preferences of its players, said NSoft’s Regional Sales Manager Carlos Vargas, who provided SBC News with the following analysis of the strengths which characterise the Brazilian market. Brazil – …

SoftSwiss has added three new bonus bet features to its sportsbook solution which the supplier believes will “further diversify the sports betting experience for all players”. The new features, which have been added just in time for Euro 2020 and Copa América, will take three formats: no-risk free bet, AllWin free bet and OnlyWin free bet. The No-Risk free bet …

At Low6, ‘spotting the invisible before anyone else’ has been a key strategy when it comes to developing new and innovative products that capture the attention of millennials and Generation Z (GenZ) sports fans. So when it came to developing Ultimate Fan, the team at Low6 sought to combine pack openings, fantasy football and non-fungible tokens (NFTs). Cast your eyes …

Ahead of EURO 2020 and Copa América, Pronet Gaming has released a new set of sports betting widgets which will help its operator partners drive both acquisition and retention. The new widgets, which provide customers with “quick access to pre-built accas”, have been localised to particular markets while also being tailored towards mobile betting. Thomas Molloy, Director of Sportsbook and …

EPIC Risk Management has strengthened its esports expertise by naming Cam Adair as its new Online Gaming and Esports Consultant. In his new role, Adair will help EPIC to expand its work in preventing gambling-related harm across esports and gaming’s intertwined landscape – with a particular focus on the company’s education and professional sports pillars in the UK, Europe and …

As many companies have sought to find alternative events to keep their players entertained throughout the last 12 months, Stanislav Mykhailov, Head of B2B Department at BetInvest, highlights the reasons why esports can offer a welcome boost for betting and gaming companies in a post-pandemic landscape. The COVID-19 pandemic has had a huge impact on the world as we know …

Spotlight Sports Group’s Superfeed in-play content engine will now power Checkd Media’s social media and betting hub app after the duo signed a new partnership. As part of the three-year agreement, Checkd Media will now be able to offer its customers live tipping and content based on on-field events and historical data.  “Our Superfeed in-play product is proven to exceed …

For the second year in a row, Optimove’s multichannel campaigns have been commended by Gartner after the former was named a Challenger in its 2021 Magic Quadrant for Multichannel Marketing Hubs.  This year also marks the fourth consecutive year that Optimove has been recognised in the Gartner Critical Capability report. The report uses 15 different criteria to score vendors across …

Consistently found in the top four of Pinnacle’s best performing sports, and even higher with many of its B2B partners, esports has more than proven itself to be a popular betting product explained Ben Cove (pictured), Chief Marketing Officer at Pinnacle.  But despite the solid betting trends, some have argued that esports is simply not a ‘betting sport’. Cove gives …