As the new year gets underway, Kateryna Tkachenko, Head of Marketing at Betinvest, explains why the company’s focus has shifted towards delivering betting content and how this strategic change will allow the company to welcome new challenges in a post-COVID era. For more than 20 years now, Betinvest Ltd. has been delivering industry-wide programming, up-to-date functionalities, efficient end-to-end software development, …
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Spotlight Sports Group has strengthened its leadership team after naming Rob Lee as new Senior Vice President of Technology. Joining the company from Sky Betting and Gaming, where he served as Director of Technology, Lee will now oversee Spotlight Sports Group’s rapidly growing senior technology team in addition to the delivery of “increasingly ambitious B2B and B2C technology”. “Spotlight Sports …
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Oddin.gg has become the latest company to partner with the SOFTSWISS Sportsbook, providing the latter’s clients with access to new markets and betting opportunities. Through the agreement, SOFTSWISS Sportsbook partners will benefit from live streaming, multiple live markets as well as a selection of esports tournaments. Oddin.gg will also offer odds and risk management for esports events such as Counter-Strike, …
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When establishing a US footprint, European companies must ensure that they localize their content for each individual state according to Erik Nyman, President of Americas at igaming software provider EveryMatrix. Speaking at the recent SBC Summit North America, Nyman expressed his belief that there will still be many surprises ahead for the US market as we begin to see more …
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While 2021 was filled with many challenges for the betting and gaming industry, PokerMatch International CEO Ruslan Bangert believes that this was the company’s ‘best year yet’ and hopes that this success will continue into 2022 and beyond. Speaking to SBC News, Bangert outlined the key areas for growth over the next 12 months, highlighting that newly regulated markets and …
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Spotlight Sports Group will now supply sports betting content to Future PLC after agreeing a new content partnership. Under the terms of the deal, Future PLC will initially deploy the flexible content and odds-driven smart modules across its FourFourTwo brand. The content, Spotlight Sports Group explained, has been “built to purpose” as part of its recently launched Publisher Solutions. Will …
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In Issue 17 of SBC Leaders Magazine, Dennis ter Harmsel, Netherlands Country Manager for performance marketing agency TBD.Media, provides a native’s take on Dutch online customs and consumer peculiarities to help new operators find their edge when entering the new igaming regime. Kijken, kijken, niet kopen ‘Browsing, bargain hunting, looking around’, it’s every shop owner’s nightmare – especially when the …
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In Issue 18 of SBC Leaders Magazine, James McKay, Sportsbook Director at Virgin Bet, speaks about the importance of customer service and how Virgin Bet Fives is helping the “relatively new player” stand out from the crowd. Can you tell us more about Virgin Bet and your role in the industry? How do you ensure that you stand out from …
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Esports is data-driven like no other sport. Given a good data source, it is possible to have full information about a match at any given second, yet creating good reliable betting odds for esports remains a challenge in the industry, writes Darina Goldin, Director of Data Science at Bayes Esports. Some of that can be attributed to the relative novelty …
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Better Collective will use its experience from Europe to lay the foundation for its US market expansion, Marc Pedersen – CEO of Better Collective US – told SBC News. In this month’s Better Collective Spotlight, Pedersen discusses how the sports media publisher plans to drive acquisition and retention to its partners stateside, before shining a light on some of the …
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