We’ve all been in a situation where you’re unable to focus on just one device. You might be watching Netflix on your TV, flicking through TikTok on your phone and even maybe have an online shopping site open on your laptop. But with the rise of shorter, more attention-grabbing content, it is becoming increasingly difficult to engage with bettors – …
Read More »Erin-Marie Gallagher
Agnes Wasikowska: Bayes Esports is fighting for a more sustainable future in esports
Official or unofficial data? An ongoing battle which has raised many questions. But whilst official data is typically more costly, its benefits outweigh its downsides according to Agnes Wasikowska at Bayes Esports. As the Lead Product Manager, Wasikowska has helped oversee the development and execution of the company’s new esports odds exchange product, BODEX. The platform will provide a unified …
Read More »TVBET’s Peter Korpusenko: we are on the edge of something new
Now 10 months into 2022, many companies have turned their attention to plans for the year ahead. TVBET is one such company doing this, with plans to create more engaging games for players. In an interview at SBC Summit Barcelona, TVBET CEO Peter Korpusenko revealed that the live dealer game supplier was “on the edge of something new” in terms …
Read More »Affilka platform reports 20% uplift in player acquisition
Affiilka, the affiliate marketing platform, has enabled its clients to increase player acquisition by 20% by “taking over all software-related issues” according to its developer, SOFTSWISS. A new report published this week by the affiliate marketing platform, cites the client case study of BC.GAME, in which Affilka found that the migration resulted in “increased player acquisition, improved team resource management …
Read More »LSports: removing the need for data scouts ahead of the World Cup
Artificial intelligence has continued to generate a level of excitement in recent years, but what place does it have in the sports betting industry? According to LSports, this innovative technology can reduce the reliance on data scouts, and help provide more accurate statistics – something which will be increasingly relevant as the World Cup draws nearer. Yoav Ziv, Chief Revenue …
Read More »BETER strengthens esports leadership with Evgeniy Bekker promotion
Evgeniy Bekker will take up the role of Esports General Manager at BETER, a role that has been created to direct the company’s “ambitious market expansion plans”. Bekker initially joined BETER’s management team as Chief Trading Officer in 2020. In this role, he took an active stance in scaling the company’s growth and expanding the reach of BETER’s betting products …
Read More »Ed Clark to drive Soft2Bet’s sportsbook development
Former William Hill International Executive Ed Clark will join Soft2Bet as the company’s Head of Sportsbook. In his new role, Clark will spearhead Soft2Bet’s brand development whilst also taking charge of the solution provider’s sportsbook strategies as it continues to expand into new markets. “I am delighted to join Soft2Bet and build on the already impressive growth of the sportsbook …
Read More »Clever Advertising: taking the lead on cyber security innovation
Cyber security is a sector which is constantly undergoing changes, so more often than not companies are having to carry out tweaks and IT developments to stay ahead of the competition. According to Fernando Guedes, Chief Technology Officer at Clever Advertising, these constant changes can present a unique set of challenges – however, the Porto-based premium acquisition partner is already …
Read More »Fast Track heads stateside with new Miami hub
Fast Track has strengthened its US footprint after opening its new Americas headquarters, located in Miami, Florida. The new offices, which are due to officially open their doors at the beginning of 2023, will enable Fast Track to best support its growth strategy for the North American market. In addition, a Miami Hub will bolster the firm’s “already sizable client …
Read More »Bet on Good Foundation: TVBET shows support for Ukraine
It’s been seven months since the war in Ukraine broke out. In this time, we’ve seen communities across the world come together to show their support for the Ukrainian people – whether that be through displaying the flag on their website, raising funds or stopping business in both Russia and Belarus. On 23 September, Ukraine’s First Lady Olena Zelenska took …
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