Erin-Marie Gallagher

BetGames: Twain Sport is delivering “true content innovation” for the casual bettor

SBC News BetGames: Twain Sport is delivering “true content innovation” for the casual bettor

We’ve all been in a situation where you’re unable to focus on just one device. You might be watching Netflix on your TV, flicking through TikTok on your phone and even maybe have an online shopping site open on your laptop. But with the rise of shorter, more attention-grabbing content, it is becoming increasingly difficult to engage with bettors – …

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Agnes Wasikowska: Bayes Esports is fighting for a more sustainable future in esports

SBC News Agnes Wasikowska: Bayes Esports is fighting for a more sustainable future in esports

Official or unofficial data? An ongoing battle which has raised many questions. But whilst official data is typically more costly, its benefits outweigh its downsides according to Agnes Wasikowska at Bayes Esports. As the Lead Product Manager, Wasikowska has helped oversee the development and execution of the company’s new esports odds exchange product, BODEX. The platform will provide a unified …

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Affilka platform reports 20% uplift in player acquisition

SBC News Affilka platform reports 20% uplift in player acquisition

Affiilka, the affiliate marketing platform, has enabled its clients to increase player acquisition by 20% by “taking over all software-related issues” according to its developer, SOFTSWISS. A new report published this week by the affiliate marketing platform, cites the client case study of BC.GAME, in which Affilka found that the migration resulted in “increased player acquisition, improved team resource management …

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LSports: removing the need for data scouts ahead of the World Cup

SBC News LSports: removing the need for data scouts ahead of the World Cup

Artificial intelligence has continued to generate a level of excitement in recent years, but what place does it have in the sports betting industry? According to LSports, this innovative technology can reduce the reliance on data scouts, and help provide more accurate statistics – something which will be increasingly relevant as the World Cup draws nearer. Yoav Ziv, Chief Revenue …

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BETER strengthens esports leadership with Evgeniy Bekker promotion

SBC News BETER strengthens esports leadership with Evgeniy Bekker promotion

Evgeniy Bekker will take up the role of Esports General Manager at BETER, a role that has been created to direct the company’s “ambitious market expansion plans”. Bekker initially joined BETER’s management team as Chief Trading Officer in 2020. In this role, he took an active stance in scaling the company’s growth and expanding the reach of BETER’s betting products …

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Ed Clark to drive Soft2Bet’s sportsbook development

Former William Hill International Executive Ed Clark will join Soft2Bet as the company’s Head of Sportsbook.

Former William Hill International Executive Ed Clark will join Soft2Bet as the company’s Head of Sportsbook. In his new role, Clark will spearhead Soft2Bet’s brand development whilst also taking charge of the solution provider’s sportsbook strategies as it continues to expand into new markets. “I am delighted to join Soft2Bet and build on the already impressive growth of the sportsbook …

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Clever Advertising: taking the lead on cyber security innovation

SBC News Clever Advertising: taking the lead on cyber security innovation

Cyber security is a sector which is constantly undergoing changes, so more often than not companies are having to carry out tweaks and IT developments to stay ahead of the competition. According to Fernando Guedes, Chief Technology Officer at Clever Advertising, these constant changes can present a unique set of challenges – however, the Porto-based premium acquisition partner is already …

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Fast Track heads stateside with new Miami hub

SBC News Fast Track heads stateside with new Miami hub

Fast Track has strengthened its US footprint after opening its new Americas headquarters, located in Miami, Florida. The new offices, which are due to officially open their doors at the beginning of 2023, will enable Fast Track to best support its growth strategy for the North American market. In addition, a Miami Hub will bolster the firm’s “already sizable client …

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Bet on Good Foundation: TVBET shows support for Ukraine

TVBET CEO Peter Korpusenko spoke at the SBC Awards in Barcelona, where he presented his company’s new charitable fund - the Bet on Good Foundation.

It’s been seven months since the war in Ukraine broke out. In this time, we’ve seen communities across the world come together to show their support for the Ukrainian people – whether that be through displaying the flag on their website, raising funds or stopping business in both Russia and Belarus. On 23 September, Ukraine’s First Lady Olena Zelenska took …

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