Having a feature-rich product is essential for any sportsbook provider and that is no different for Altenar. Speaking to Ted Orme Claye, Editor of Insider Sport and Payment Expert, Altenar’s Sportsbook Product Manager, Dinos Doxiadis extolled the virtues of its Bet Boost feature as “one of the most important tools” on its platform. Designed to “put the power in the …

Expansion and scalability are on the agenda for the new deputy CEO of iGP, Jovana Popovic Canaki. In an interview with James Ross, SBC’s Multimedia Editor, at the recent SBC Summit Lisbon, Popovic Canaki, revealed iGP’s plans to launch three new crypto gaming brands and expand into at least two new markets. She said: “The ambitions of iGP are very …

Innovation in sports betting is being gradually hindered by a short-term outlook on financial results, industry experts have acknowledged. A selection of executives from across the sector offered insights on the latest SBC Webinar, led by Algosport, titled ‘Sports betting needs help – what lessons are sportsbooks failing to learn when it comes to innovation?’. “As an industry, we’ve become …

The gaming industry is only speeding up the integration of artificial intelligence, and that counts for the suppliers of self-service igaming solutions as well.  In a recent SBC Webinar, titled ‘Cracking the self-service code in igaming’, experts in the sector explored how the technology can enhance an operator’s customer services facility, responsible gaming tools and fraud prevention capabilities. Dani Milkova, …

Mastering Google’s algorithms is key to effective online marketing, however, the search engine treats every industry differently, according to Martin Calvert, Marketing Director of ICS-digital. Appearing on the latest episode of Digital Footprints’ video series, Footprints in the Market, Calvert said: “When it comes to SEO, Google’s view of the world is the most important. Google doesn’t treat every industry …

iGaming operators have just seconds to get the attention of customers before they move on to a competitor. This, according to Dan Shannon, Head of Affiliate Marketing & SEO at CBS Global, is why site speed should be a top priority. Appearing on episode two of Digital Footprints‘ video series, Footprints in the Market, Shannon said: “Site speed is up there …

A staggering number of iGaming operators are squandering an “astronomical amount” of their marketing budgets. This, according to Sportradar’s EVP, Global Marketing, Adam Azor, results in iGaming operators missing out on critical opportunities and driving diminished returns. Azor offered these insights on the debut episode of Digital Footprint’s new video series, Footprints in the Market, hosted by the firm’s Managing …

Google’s decade of SEO dominance may be ending after the tech giant was found to have violated US antitrust laws with its search business. US District Judge, Amit Mehta, ruled that Google ‘is a monopolist, and it has acted as one to maintain its monopoly’ following the decision by the US District Court for the District of Columbia.  On the …