On the latest episode of Footprints in the Market, Niamh Gallagher, Marketing Manager at Mindway AI, detailed how the company is harnessing AI and over a decade of neuroscience data to innovate igaming’s approach to player protection. Speaking to Sharon McFarlane, Managing Director of Digital Footprints, Gallagher explained that Mindway AI was founded as a spin-off of Denmark’s Arhaus University, …

Tracking clicks through postbacks is key to ensuring a return on investment for operators according to a trio of industry experts.  These insights were offered on the latest SBC Webinar, titled ‘Building Trust and Optimizing Channels: The Power of Postback Data in iGaming’. Clinton Cutajar, Chief Technology Officer for MediaTroopers, began by explaining that users can come to operators through …

Soft2Bet’s Motivational Engineering Gaming Application (MEGA) solution has quadrupled player screen time. The gamification instrument, which takes popular games across both Android and iOS and combines their APIs with MEGA to transform them into real-money gaming titles, has also uplifted “every key metric that you can imagine”, according to Soft2Bet’s Chief Business Development Officer, Martin Collins. Speaking to Jessie Sale, …

Xtremepush descended onto the show floor at SBC Summit Lisbon to sing the praises of its One Solution CRM marketing solution. Speaking to Callum Williams, Senior Journalist for Payment Expert, the company’s Co-founder and CEO, Tommy Kearns, explained that the ambition of One Solution is to create “human-level personalisation” at scale. “One Solution is being able to login to a …

The “underestimated” online sports betting vertical can compete with online casino in the igaming sphere according to GR8 Tech’s Chief Business Development Officer, Yevhen Krazhan. Speaking to Viktor Kayed, Senior Journalist for SBC News, Krazhan said: “Sports are not getting less popular. Sports betting is growing and becoming more familiar for operators, especially amongst the casino [operators]. “Sport was underestimated for some time, especially …

Art and design are key strategies to improve customer loyalty, according to iGATE’s Head of B2B Business Development and Customer Success, Styliana Kalogreadou. Speaking to SBC News’ Business Journalist Jessie Sale, at SBC Summit Lisbon, Kalogreadou emphasised that the platform provider prides itself on “top-notch design solutions”. She said: “We are firm believers that art and design are top elements when it comes to …

Consumer trends are changing and companies now have just seconds to grab a customer’s attention before they move on. As a result, products have to change to meet the “deficit in attention” that players have, according to Betbazar’s CEO, Alex Iaroshenko. Speaking to Jessie Sale, Senior Journalist for SBC News, he explained that it is important to produce games with …

Over the last five weeks, Sharon McFarlane, Managing Director of Digital Footprints, has been joined on the Footprints in the Market webinar series by “some of the biggest marketing minds in igaming”. Marking the halfway stage of the series, aimed at CMOs and senior marketing representatives, we’ve broken down what we’ve learned so far. iGaming operators are wasting ‘astronomical marketing …

Delasport descended onto the show floor of SBC Summit Lisbon to discuss how it is helping to meet the needs of B2C operators through the differentiation of its sportsbook features. The company’s CEO, Oren Cohen Schwartz, explained that one of the biggest challenges facing operators in the current market is player retention, as the player loyalty level is “not so …

Fast Track’s Singularity Model aims to achieve “exponential growth with minimal effort” for operators, according to Fast Track CEO, Simon Lidzén. Speaking to Ted Orme-Claye, Editor of Payment Expert, Lidzén said: “The most important thing that the brands are concerned about when it comes to player engagement is to create 1:1 experiences where you can connect with every player at …