Christian Lee

DATA.BET: Esports bettors are more “social media driven”

HUDstats

We live in an increasingly digital society and it is no different in the world of sports. Esports are becoming an ever-larger part of a sportsbook’s offering and as a consequence, this growth has brought a whole new customer base to an operator’s platforms. Speaking to SBC’s Content Director, Ted Menmuir, at SBC Summit Lisbon, Thomas Donson, Head of Trading …

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Footprints in the Market: Unlocking the ‘untapped’ commercial potential of women’s football

SBC News Footprints in the Market: Unlocking the ‘untapped’ commercial potential of women’s football

The igaming industry is yet to unlock the “untapped” commercial potential of women’s football, according to ex-professional footballer and the Commercial Director of Game Changing Media, Jamie Mitchell. Appearing on the latest episode of Digital Footprints’ video series, Footprints in the Market, Mitchell said: “[Women’s football] is booming right now, certainly in England and across Europe. From an igaming perspective, …

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Leonid Pertsovskiy, Betby: Leveraging AI’s personalisation power

Betby logo on building

AI is helping Betby build a ‘sportsbook 3.0’, according to the company’s CEO, Leonid Pertsovskiy. Speaking to Viktor Kayed, Senior Journalist for SBC News, Pertsovskiy said: “Our goal is to slowly, piece by piece, build up a new version of a sportsbook, let’s call it sportsbook version 3.0, which will be based on innovations and artificial intelligence. “We’re delivering a …

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OddsMatrix sets sights on scalability following growth beyond its “wildest expectations”

SBC News OddsMatrix sets sights on scalability following growth beyond its “wildest expectations”

Scalability is the focus of OddsMatrix following a year of growth beyond its “wildest expectations”. Tor Skeie, CEO of OddsMatrix, detailed the need for OddsMatrix’s sportsbook solution to “handle scale” in an interview with SBC’s Multimedia Editor, James Ross, at SBC Summit Lisbon. He said: “We are very focused on being able to scale properly. Africa is a huge market …

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Footprints in the Market: How to stand out in the “crowded” igaming space

Footprints in the market

Flexibility is the key to success in the “crowded” igaming market, according to Michael Baker-Mosley, Chief Marketing Officer of iGP. Appearing on the latest episode of Digital Footprints’ video series, Footprints in the Market, Baker-Mosley explained that “the quality that operators have to them and the flexibility isn’t” amazing which offers an opportunity for a company like iGP to differentiate …

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Yoel Zuckerberg, Soft2Bet: Personalisation is critical

SBC News Yoel Zuckerberg, Soft2Bet: Personalisation is critical

Personalising each player’s experience is “critical for success” according to Soft2Bet’s Chief Product Officer, Yoel Zuckerberg. Speaking to Jessie Sale, Senior Journalist for SBC News, at SBC Summit Lisbon, Zuckerberg said: “I think personalisation is critical. Every player is at a different level and playing at their own pace. “We are delivering something different for each player. The difficulty will …

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Altenar: Bet Boosts are ‘essential for any modern sport’

Football coming out of a mobile

Having a feature-rich product is essential for any sportsbook provider and that is no different for Altenar. Speaking to Ted Orme Claye, Editor of Insider Sport and Payment Expert, Altenar’s Sportsbook Product Manager, Dinos Doxiadis extolled the virtues of its Bet Boost feature as “one of the most important tools” on its platform. Designed to “put the power in the …

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Sports betting innovation stifled by short-term focus

SBC News Sports betting innovation stifled by short-term focus

Innovation in sports betting is being gradually hindered by a short-term outlook on financial results, industry experts have acknowledged. A selection of executives from across the sector offered insights on the latest SBC Webinar, led by Algosport, titled ‘Sports betting needs help – what lessons are sportsbooks failing to learn when it comes to innovation?’. “As an industry, we’ve become …

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