We live in an increasingly digital society and it is no different in the world of sports. Esports are becoming an ever-larger part of a sportsbook’s offering and as a consequence, this growth has brought a whole new customer base to an operator’s platforms. Speaking to SBC’s Content Director, Ted Menmuir, at SBC Summit Lisbon, Thomas Donson, Head of Trading …

The igaming industry is yet to unlock the “untapped” commercial potential of women’s football, according to ex-professional footballer and the Commercial Director of Game Changing Media, Jamie Mitchell. Appearing on the latest episode of Digital Footprints’ video series, Footprints in the Market, Mitchell said: “[Women’s football] is booming right now, certainly in England and across Europe. From an igaming perspective, …

A widespread talking point at SBC Summit Lisbon was AI, and James Ross, SBC’s Multimedia Editor, caught up with Optimove’s VP of Revenue, Motti Colman, to find out why the CRM marketers have been using the technology “since before it was cool”. “It’s at the core of who we are as a business,“ explained Colman. “AI to us was always …

AI is helping Betby build a ‘sportsbook 3.0’, according to the company’s CEO, Leonid Pertsovskiy. Speaking to Viktor Kayed, Senior Journalist for SBC News, Pertsovskiy said: “Our goal is to slowly, piece by piece, build up a new version of a sportsbook, let’s call it sportsbook version 3.0, which will be based on innovations and artificial intelligence. “We’re delivering a …

Scalability is the focus of OddsMatrix following a year of growth beyond its “wildest expectations”. Tor Skeie, CEO of OddsMatrix, detailed the need for OddsMatrix’s sportsbook solution to “handle scale” in an interview with SBC’s Multimedia Editor, James Ross, at SBC Summit Lisbon. He said: “We are very focused on being able to scale properly. Africa is a huge market …

Flexibility is the key to success in the “crowded” igaming market, according to Michael Baker-Mosley, Chief Marketing Officer of iGP. Appearing on the latest episode of Digital Footprints’ video series, Footprints in the Market, Baker-Mosley explained that “the quality that operators have to them and the flexibility isn’t” amazing which offers an opportunity for a company like iGP to differentiate …

Personalising each player’s experience is “critical for success” according to Soft2Bet’s Chief Product Officer, Yoel Zuckerberg. Speaking to Jessie Sale, Senior Journalist for SBC News, at SBC Summit Lisbon, Zuckerberg said: “I think personalisation is critical. Every player is at a different level and playing at their own pace. “We are delivering something different for each player. The difficulty will …

Having a feature-rich product is essential for any sportsbook provider and that is no different for Altenar. Speaking to Ted Orme Claye, Editor of Insider Sport and Payment Expert, Altenar’s Sportsbook Product Manager, Dinos Doxiadis extolled the virtues of its Bet Boost feature as “one of the most important tools” on its platform. Designed to “put the power in the …

Expansion and scalability are on the agenda for the new deputy CEO of iGP, Jovana Popovic Canaki. In an interview with James Ross, SBC’s Multimedia Editor, at the recent SBC Summit Lisbon, Popovic Canaki, revealed iGP’s plans to launch three new crypto gaming brands and expand into at least two new markets. She said: “The ambitions of iGP are very …

Innovation in sports betting is being gradually hindered by a short-term outlook on financial results, industry experts have acknowledged. A selection of executives from across the sector offered insights on the latest SBC Webinar, led by Algosport, titled ‘Sports betting needs help – what lessons are sportsbooks failing to learn when it comes to innovation?’. “As an industry, we’ve become …