Andrew McCarron

Hennie Blaauw: How Yggdrasil keeps pushing the boundaries on game design

Hennie Blaauw, Yggdrasil Gaming’s Creative Art Lead, discusses the process of creating a brand new title for the slot market and the freedom that the team has in the development. What’s the process for the design of a brand new game at Yggdrasil? How much input do you have? Does the design fit around the mathematics? Every game starts with the design …

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FinBet launches in Kazakhstan with Digitain

New Kazakhstan bookmaker FinBet has launched in Central Asia on the Digitain platform at www.finbet.kz. Focused on innovation and technological modernisation, FinBet has said that it aims to become one of the top players in Kazakhstan by the end of this year with ambitions to launch 30 betting shops during Euro 2016 alone. Oganes Ter-Oganesiani, COO of FinBet, commented: “We …

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Diemo Albilt – LeoVegas – My Super Show

Diemo Albilt is Head of Affiliates at the LeoVegas Group and his main focus at the Super Show is actually the co-hosted Amsterdam Affiliate Conference. With a new sportsbook facility at LeoVegas, Albilt has much more to offer affiliates now. How we prepare for the event The Amsterdam Affiliate Conference is expecting thousands of delegates and a high percentage of them are affiliates. …

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CVC collects another bookmaker with €1bn Sisal acquisition

Luxembourg-based private equity  firm CVC Capital Partners has extended its reach into the betting industry once again with the news that it has agreed to acquire a 100% equity stake in Italian gaming and payments operator Sisal Group S.p.A. The acquisition will see CVC assume Sisal’s €960 million corporate debt, with the PE firm expected to make an estimated €1 billion …

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BAGS greyhound streaming boosts racing’s funds by £750,000

Bookmakers are to add three quarters of a million pounds into the coffers of greyhound racing after the successful launch of a new streaming service six months ago. BAGS, the Bookmakers’ Afternoon Greyhound Service which organises greyhound fixtures to be televised in betting shops,  has announced that it has raised almost £750,000 additional funds for the greyhound racing industry via …

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Fredrik Elmqvist: Yggdrasil Gaming recruiting ‘the very best’

Yggdrasil Gaming CEO Fredrik Elmqvist discusses the reasoning behind the firm’s huge recruitment drive so far this year as the slot developer pushes across Europe. SBC: Hi Fredrik, it’s a pleasure to interview you. Can you detail to SBC readers the need for your European recruitment drive? Why is this initiative required for Yggdrasil operations? Fredrik Elmqvist: Quite simply because we are growing …

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SDB strengthens team with Graham Martin appointment

Graham Martin has joined the board of SDB Games, a popular skill games developer quickly gaining market share. Martin is a third generation bookmaker who founded Bonne Terre Limited, which eventually evolved into Sky Bet, one of Europe’s largest and most successful online gaming companies.  Martin is joining SDB as a Non-Executive Director. He commented: “SDB games has several USPs which make the company an attractive proposition. It has developed a new generation of no …

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BetConstruct adds Habanero games to its casino suite

Major industry supplier BetConstruct has bolstered its casino offering with the addition of content from slots and table games provider Habanero. Habanero is  to supply BetConstruct with its full suite of casino games, consisting of 60 plus slots, six table games, and 10 video poker titles. These will now be available via desktop and mobile devices to customers of the sport …

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