Andrew McCarron

Demographic segmentation limited for customer analysis

Copyright: mimagephotography / 123RF Stock Photo

Duncan Keene, managing director of ContentSquare’s UK operation, believes that operators can get much more out of their data if they deal with it a little more smartly. ContentSquare is an online user-journey specialist which recently started working with PMU in France helping the company with pain points in aspects of its registration process and Keene believes that the gambling …

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H20 Data to make a splash with traders

SBC News H20 Data to make a splash with traders

Ahead of the ICE Totally Gaming exhibition SBC Events, in association with BetConstruct, will hold a seminar to discuss the critical issue of sports data and show how BetConstruct’s data services can help betting businesses. Held on the Sunday before the ICE Totally Gaming exhibition, the H20 Data seminar is invite only and will address topics around the speed, range …

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Baazov cites shareholder ‘premium’ demands for Amaya bid failure

SBC News Baazov cites shareholder 'premium' demands for Amaya bid failure

David Baazov has walked away from his bid to take control of Amaya, the gambling operator he has been instrumental in building over the last few years. In a release issued to the media, Baazov claimed: “The decision to terminate my attempted acquisition of Amaya was not an easy one. I retained a full suite of advisors, arranged committed financing, and engaged in constructive negotiations with Amaya’s …

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Virtuals appeal to Millennial generation

SBC News Virtuals appeal to Millennial generation

Writing in eGR magazine this month, Jimmy Bone, Marketing and Client Executive at virtual sports provider Golden Race, says that products such as virtual sports, eSports, and Daily Fantasy Sports with their inherent technology focus are particularly engaging for the Millennial generation. “When we look at the player demographics of eSports and Daily Fantasy, we see something important: 54% are …

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Bookmakers to deliver 325,000-strong petition of support

SBC News Bookmakers to deliver 325,000-strong petition of support

A petition signed by more than 325,000 betting shop staff and customers from across the country will be presented to 10 Downing Street at 11am this morning as the beleaguered betting industry fights back against its portrayal in the media. The petition, collected as part of the recent ‘Back Your Local Bookie’ campaign, calls on the Government to support an industry …

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The importance for affiliates to use their audience

SBC News The importance for affiliates to use their audience

Besides pushing forward the products of their gaming partners, affiliates should not forget about promoting their own product, according to LeoVegas. In the latest edition of the mobile gaming operator’s Affiliate Academy, LeoVegas explains how affiliates can increase traffic to their website and hence increase sales numbers. The simple equation is that by having more visitors to your page, you …

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