SBC News Voice of the Sports Betting Industry
GR8 Tech has expanded its technical infrastructure with new automated server setups to improve the experience for clients in Asia.
The upgrade enables ‘fast platform deployment’ across markets, delivering ‘optimised, high-performance’ experiences for Asian users. The company highlighted that this is even during top sporting events such as the World Cup or IPL.
Artur Ashyrov, CTO and Deputy CEO at GR8 Tech, commented: “The migration to Asia is a pivotal project for GR8 Tech, with our SRE, Sportsbook, and Platform teams working closely to deploy the solution, achieving significant improvements in web performance and enabling faster market launches.
“The project embodies the kind of collaboration that excites us – harnessing our combined strengths to build high-performance infrastructure and establish our leadership in key Asian markets.”
The provider explained how previously, platform performance in the continent was ‘constrained’ by reliance on centralised servers in Frankfurt, causing delays that impacted user experience.
In response, GR8 Tech restructured its platform, deploying its primary frontend as a standalone solution and establishing a dedicated data center in Asia.
“Our expansion into Asia is not merely a strategic move, but an opportunity to set a new standard in igaming,” added Yevhen Krazhan, CBDO at GR8 Tech.
“The initiative allows us to better meet client needs, providing reliable performance that builds trust and boosts engagement.”
Earlier this month, Oleksandr Feshchenko, Deputy CEO & CRO at GR8 Tech, discussed with SBC News how operators must become significantly more savvy with the implementation of customisation and personalisation techniques that can have a significant influence on success by driving a 40% or higher difference in players’ lifetime value.
He said: “Personalisation is important for maximising the effectiveness of both acquisition and retention,” Feshchenko says when pressed on if personalisation is the next frontier that could enable the industry to soar to new heights.
“Operators who are good at tailoring their product and content to different segments of their audience spend less on attracting users and generate more revenue within their existing user base.”
