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Bayes Esports has expanded its footprint internationally after agreeing a three-year strategic partnership with South Korean esports technology and solutions provider, Team Snowball.
This new collaboration marks a new milestone for Bayes Esports, as it signifies the first time that the Berlin-based esports data and services supplier has signed an agreement with an international solutions and distribution partner.
As a result of this new agreement, Team Snowball will become the exclusive “Solutions and Distribution Partner” to Bayes Esports as it breaks into the South Korean esports market.
Bayes Esports will work alongside Team Snowball to create new, “market-defining solutions” for the global esports industry while also connecting each other’s networks across Asia and Europe.
Amir Mirzaee, Managing Director & CCO at Bayes Esports, said: “We couldn’t be more excited about this partnership with such a talented and driven team. South Korea has always played a leading and integral role in taking esports to the mainstream with globally influential organisations such as the LCK and KeSPA.
“And while the US and Europe have caught up in that respect, building a bridge and being a connector of these ecosystems across the globe is something that only very few companies achieve. We see it as a privilege to be supported by top partners like Team Snowball and BITKRAFT in our endeavour to work with the regional power houses.”
This partnership comes as a regional power play on the heels of Bayes Esports’ lead investor BITKRAFT announcing Jin Oh, former President at Riot Games, as a partner in the region.
Taek Lee, Team Snowball’s COO, added: “Everyone here at Team Snowball is thrilled at the opportunity to work with Bayes Esports as the exclusive solutions and distributions partner in South Korea to bring true innovations to the esports tech ecosystem.
“The esports data scene has never seen as many layers of challenges and opportunities as today. I believe we can build the industry standards together since both companies complement each other with sharp regional and product focuses.
“With this first-in-kind partnership, we plan to accelerate the global rollout of our fan engagement solutions such as WagerCast and EsportsCast and to support Bayes Esports in the South Korean market endeavours.”
