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Kambi continues regulated market strategy with Sun International deal

Kambi Group has signed a ‘multi-channel agreement,’ to provide its sportsbook and technology services to gaming and hospitality group Sun International.

The South Africa facing online sportsbook currently operate SunBet.co.za, and will migrate to the Kambi end-to-end sports betting solution, supported by a Bede Gaming backend platform, before launching into additional markets.

Kristian Nylén, CEO of Kambi, said: “We are delighted to have signed a company of the calibre of Sun International and, in doing so, increase our already substantial international footprint.

“Sun International is one of the largest and most respected gaming companies in South Africa and Latin America, and therefore we are very excited by the potential of this new partnership.

“The deal continues what has been a very successful period for Kambi. Not only have we secured extensions to some of our key customer contracts, but we have also maintained a steady flow of new customer wins, illustrating the relevance and scalability of the Kambi Sportsbook.”

In addition to a digital upgrade, a roll out of Kambi’s retail product suite is also in the pipeline, initially across Sun International’s South African-based casino resorts, which is to be followed by a selection of its retail partners.

Anthony Leeming, CEO of Sun International, added: “One of Sun International’s stated aims has been to increase the size of our online business and in Kambi we are confident we have selected the right partner to help us achieve this goal.

“Kambi has a record of spring-boarding visionary Sportsbooks and I believe our customers will soon have access to the number one Sportsbook on the market.”

As a result of this latest deal, the Kambi sportsbook will now be live in five continents, with the company also having signed a new customer in eight successive quarters.

Deals with Greentube, Corredor Empresarial and Bulgaria’s National Lottery AD earlier this year, follow extended deals signed in recent months with 888sport, LeoVegas and Paf.