La Liga the governing body of Spain’s highest tier of professional football has confirmed Kenya-based bookmaker SportPesa as its first ever ‘African Sports Betting Partner’.
Securing a three-year deal as an official La Liga partner, SportPesa will seek increase its coverage throughout key African markets as an official La Liga partner.
The partnership agreement was confirmed by La Liga President Javier Tebas and Commercial Director Adolfo Barra who detailed that moving forward SportPesa’s brand and services will be pushed with all La Liga African marketing initiatives. La Liga governance was further pleased to increase its regional presence with African enterprises, increasing the profile of its league and competing football clubs.
SportPesa CEO Ronald Karauri stated that his firm had gained a further high-coverage international partnership detailing the operator’s commitment to ‘transparency and integrity, values with which La Liga is synonymous with’.
“We believe that this partnership will bring into Africa La Liga, which is a globally recognised leader in football talent development. It ties well with our company’s objective of developing sport in Africa by bringing in the invaluable professional experience of one of the top leagues in Europe,”