SBC News Voice of the Sports Betting Industry
Bojoko has made its first entry into the sports betting sector after launching its Bojoko Sports website in the Finnish gaming market, with further market entries planned for the near-future.
The launch, said Bojoko, forms part of the company’s strategy to ‘establish itself as a globally recognised online gambling affiliate brand’ and will allow operators to create their own dedicated listing page on the site.
Jussi Viljanen, Head of Sports at Bojoko, commented: “We are thrilled to have launched Bojoko Sports in Finland and to offer players in the country a place to access expert betting tips, compare odds and browse the best online sportsbooks available to them.
“We have taken the same award-winning approach to sports that we have to casino, and we believe this will ensure that Bojoko Sports is a huge success in Finland but also the other markets we plan to enter over the coming months and years.”
Bettors will gain access to information regarding the different types of sports betting sites available in the Finnish market as well as bonuses, payment methods, tips and an odds comparison engine.
The odds engine compares the bets that the player would like to place before collating ‘the best odds in the market’ from the online sportsbooks listed on Bojoko.
To provide what it describes as a ‘double layer of accountability’, the affiliate has also recruited a team of gambling site testers who will be responsible for playing at each of the sportsbooks listed on Bojoko Sports and adding their comments to the listing page.
In particular, the withdrawal time of each online sportsbook will be ‘put to the test with those that pass the time threshold awarded a badge so that players can easily see if they provide fast payouts’.
