XLMedia acquires legacy portal

Expansion has continued for XLMedia PLC as the group has announced the acquisition of legacy UK  online bingo community portal, further growing it’s significant UK footprint.

Founded in 2000 by webmaster Phil Fraser, WhichBingo is one of  UK online gambling’s oldest affiliates. A leading authority for online bingo reviews and insights, WhichBingo utilises player content and opinion pieces to provide a comparison of the best online bingo sites that are accessible to UK consumers. 

Confirming the acquisition, XLMedia Chief Executive Officer Ory Weihs commented: “We are delighted to have acquired such a well-regarded UK brand. WhichBingo fits perfectly into our strategy of acquiring high quality assets across regulated markets.

“We continue to see a healthy pipeline of acquisition opportunities as we seek to both strengthen and broaden our market reach during 2018.”

It’s expected that the integration will be completed in the second half 2018, and it follows on from XLMedia recording a record-breaking 2017, in which the expanded enterprise reported an increase in revenue of 33%.

The group also recently expanded its Finnish footprint with it taking control of a number of Good Game sites including and

Check Also

Matchroom Sport agrees multi-year ITV broadcast deal

Matchroom Sport has secured a deal with ITV, which will see some of darts and …

MGM ends Entain speculation by withdrawing all offers

MGM Resorts International has this afternoon communicated that following ‘careful consideration’ it will not submit …

The Jockey Club undergoes senior commercial reshuffle

The commercial department of  The Jockey Club has undergone an overhaul, with the organisation naming …