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XLMedia acquires legacy portal WhichBingo.co.uk

Expansion has continued for XLMedia PLC as the group has announced the acquisition of legacy UK  online bingo community portal WhichBingo.co.uk, further growing it’s significant UK footprint.

Founded in 2000 by webmaster Phil Fraser, WhichBingo is one of  UK online gambling’s oldest affiliates. A leading authority for online bingo reviews and insights, WhichBingo utilises player content and opinion pieces to provide a comparison of the best online bingo sites that are accessible to UK consumers. 

Confirming the acquisition, XLMedia Chief Executive Officer Ory Weihs commented: “We are delighted to have acquired such a well-regarded UK brand. WhichBingo fits perfectly into our strategy of acquiring high quality assets across regulated markets.

“We continue to see a healthy pipeline of acquisition opportunities as we seek to both strengthen and broaden our market reach during 2018.”

It’s expected that the integration will be completed in the second half 2018, and it follows on from XLMedia recording a record-breaking 2017, in which the expanded enterprise reported an increase in revenue of 33%.

The group also recently expanded its Finnish footprint with it taking control of a number of Good Game sites including Nettikasinot.com and Netticasinot.com.