Last weekend with the help of UK sportsbook operator FansBet, Shrewsbury Town FC made history launching a safe standing area at the club’s all seater stadium. FansBet sponsored the campaign which was led Shrewsbury Town’s fan group, the Supporters’ Parliament, who pushed the case for 555 railing seats at the Montgomery Waters Meadow Stadium. Unfortunately for last season’s League One play-off …
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Betfred launches its ‘The Agony…The Ecstasy’ multi-media marketing campaign ahead of the start of the new English Premier League season (10 August 2018). The campaign has been developed by Liverpool-based creative marketing agency Zut Media and seeks to capture punters emotions for the start of a new football season. Betfred’s ‘The Agony…The Ecstasy’ has been launched across TV, radio and …
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Following on from the announcement of a new partnership with Manchester United, mobile betting and gaming brand MoPlay has strengthened its Premier League presence by agreeing to become the new sleeve sponsor of Watford. The partnership, which will start this season, will see MoPlay’s logo appear on the sleeve of the Watford home shirt, while the brand’s app icon will …
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1xBet has been named as a ‘Global Betting Partner’ of newly-promoted Cardiff City for the 2018-19 and 2019-20 seasons. Bluebirds supporters worldwide can expect a ‘fun partnership, with great odds, unique competitions and prizes being announced in due course’. It is hoped that the partnership will help the European operator expand its reach and scope across Europe, Africa, the Middle East, North …
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LETOU has announced a partnership deal with Serie A giants Inter Milan to become the club’s first ever Asian online gaming partner. The Filipino firm will become the club’s Official Regional Online Gaming Partner, in an agreement that will see the club’s image and identity used as part of LETOU’s promotions in Asia. Hugely popular across Asia, the betting and …
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New player in the UK sports broadcasting ecosystem, Eleven Sports has unveiled an innovative new streaming deal with Facebook that will see the social media site, become Eleven’s free-to-air partner in the UK and Ireland. The newly formed partnership means that on a weekly basis, at least one match per week from both La Liga and Serie A will be …
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Borussia Dortmund has united with Sportradar to relaunch its own OTT platform, BVB-TV. The much adored German Bundesliga side, will work with its new partner and end-to-end solution provider to allow fans to gain a unique insight into the club, providing them a platform that hosts both free video content, as well as a subscription service for premium content, which is accessible for …
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Betfair has been unveiled as the global betting partner of prestigious Spanish side, Sevilla. As part of the partnership, which was announced at the spectacular Ramón Sánchez-Pizjuán Stadium, Betfair will be the sleeve sponsor of the home, away and third strips as well as the main sponsor of all the side’s training kits. Dom Crosthwaite, International MD at Betfair, commented: …
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New mobile betting and gaming brand, MoPlay, is looking to expand its global presence by signing a multi-year partnership with Manchester United. MoPlay has emphasised its promise to provide its audience with a fast, simple, personal and secure service, aimed at enhancing its player’s mobile gaming experience. This partnership with Manchester United, the world’s most iconic football club, will see …
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Since the repealing of PASPA, the progress of US sports betting in the country has been significant and although it’s far from complete, it’s already proving a profitable source for broadcasters in the States. Issuing a corporate update, CBS outlined that in Philadelphia it has reaped the benefits of adverts related to betting products, revenue that it anticipates will be …
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