Horseracing

EPIC’s ‘first foray’ into horse racing with gambling harm prevention deal

SBC News EPIC’s ‘first foray’ into horse racing with gambling harm prevention deal

EPIC Risk Management continues in its efforts to minimise gambling harm through a partnership with Racing Welfare. The collaboration with the charity – which supports the workforce of British horseracing, comes during Safer Gambling Week, a cross-industry initiative to promote safer betting in the UK and Ireland. Working with Racing Welfare as the charity’s Safer Gambling Education Partner to provide …

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BetUK completes hurdle of ‘first major racing sponsorship’ with ARC

SBC News BetUK completes hurdle of ‘first major racing sponsorship’ with ARC

BetUK has announced that it will be supporting marathon, middle distance, and sprint horse races in a partnership with Arena Racing Company (ARC). Arena Racing Company (ARC) – the operator of four of the six all-weather horse racing courses in the UK – has given the LeoVegas Group-owned operator advertising space across 600 of its races, in addition to various …

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“It’s so good as it is” as Cheltenham Festival sticks by four-day schedule

SBC News “It’s so good as it is” as Cheltenham Festival sticks by four-day schedule

Following a consultation into whether Cheltenham Festival should be extended to a five-day meet, the Jockey Club has decided to keep the event at its original four, the Racing Post reported. Named jump racing’s biggest meeting, the potential extension would have resulted in six races being run each day. Therefore, with an extra two races being added, the total number …

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World Pool generates record 2022 turnover of £521m

SBC News World Pool generates record 2022 turnover of £521m

The World Pool remains confident in its increasing popularity among racegoers and horse racing bettors after recording a turnover of £521m throughout the 2022 season.  As revealed in the Racing Post, the international group reported a 44% growth across the UK and Ireland’s 17 World Pool race days, an increase of £363m on the previous year.  The Final Racecard was …

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BetUK secures All Weather Championships deal with ARC

Vincent Finegan, irishracing.com: bringing horse racing to the Better Collective stable

LeoVegas AB’s BetUK sportsbook brand has become the principal sponsor of All Weather Championships races, hosted at Arena Racing Company (ARC) racetrack venues. The partnership, announced ahead of the tenth season of the All-Weather Championships, will see the BetUK brand promoted across 600 races at ARC racetracks.    LeoVegas notified: “BetUK has secured the sponsorship rights to Marathon, Middle Distance, and …

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Barry Hearn: Bookmakers falling short on horse racing support

SBC News Barry Hearn: Bookmakers falling short on horse racing support

Horse racing, perhaps the ultimate mainstay product of the betting industry, has been suffering from declining public interest in recent years. Attempts to reach out to a new audience and drive attendances have been numerous, with notable developments including the launch of the Racing League in 2021, using a team based format to appeal to a wider sporting viewership.  For …

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Racing and Sports nets Picklebet as first customer of risk-managed trading services

SBC News Racing and Sports nets Picklebet as first customer of risk-managed trading services

Racing and Sports (RAS) continues its strong commercial momentum as a newly listed ASX tech enterprise, announcing a new racing systems partnership with Picklebet.  Under the terms of the two-year agreement, RAS will serve as the lead provider of risk-managed trading services for Picklebet’s racing product – commissioned to expand the bookmaker’s sports betting markets and product offering. Founded in …

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SIS takes Ireland’s AlphaBet to court for broadcast rights ‘signal theft’

SBC News SIS takes Ireland’s AlphaBet to court for broadcast rights ‘signal theft’

SIS (Sports Information Services) is involved in a legal battle with an independent Irish bookmaker, focused around broadcasting rights. The news was broken yesterday by The Irish Times (IT), which reported that SIS Media Ltd, – the Republic of Ireland division of the wider SIS Group – is in the process of suing AlphaBet over broadcasting rights.  According to SIS, …

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Tabcorp sponsors Everest Race Day in extended ATC commitment

SBC News Tabcorp sponsors Everest Race Day in extended ATC commitment

Tabcorp (TAB) has secured its position as naming rights sponsor of Australian Turf Club’s (ATC) Everest Race Day, in an extended three-year partnership. Described as Australia’s richest race day, the competition will be renamed to the TAB Everest Race Day, whilst the firm also remains the ATC’s official wagering partner for the next three years. The gambling firm’s CEO, Adam …

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